1. Mission Statement
To educate, motivate and irritate people to ignite
positive financial change in their lives so they can
live out their dreams and true purpose in
freedom.

2. Vision Statement
To change the world one person at a time by
being one of the world’s best and premiere online
resources for financial education. To change the
world one person at a time.

3. Sales and Marketing
• Potential clients are: Anyone who is looking for ways
to improve their financial situation and create
financial freedom in order to enjoy life more
abundantly.

4. Sales and Marketing
• Potential clients are: Anyone who is looking for ways to
improve their financial situation and create financial
freedom in order to enjoy life more abundantly.
• Where we find potential clients: People who read
CatchFire, those who attend Millionaire Mind Intensive,
and other financial seminars, and those who are looking
on line for financial improvement and ways to get out of
debt.

5. Sales and Marketing
• Potential clients are: Anyone who is looking for ways to
improve their financial situation and create financial
freedom in order to enjoy life more abundantly.
• Where potential clients are found: People who read
CatchFire, those who attend Millionaire Mind Intensive, and
other financial seminars, and those who are looking on line
for financial improvement and ways to get out of debt.
• How we communicate with potential clients: Emails to
addresses harvested from book sales, seminars, and other
sources, and from facebook, Twitter, and other social media.

6. Production and Delivery
• Modules, or classes, are prerecorded and posted at
regular intervals.

7. Production and Delivery
• Modules, or classes, are prerecorded and posted at
regular intervals.
• Modules are delivered weekly via email. Each module
includes videos, documents and assignments.
Assignments are posted on a dedicated facebook
page.

8. Production and Delivery
• Modules, or classes, are prerecorded and posted at
regular intervals.
• Modules are delivered weekly via email. Each module
includes videos, documents and assignments.
Assignments are posted on a dedicated facebook page.
• Webinars will be held on a regular basis. Presentations
will be by CFU founders, Doug and Melanie Nelson, as
well as affiliate experts, i.e. coach Brad Freeman, the
Tax Man, and others.

9. Management & Operations
• Emails are harvested and tracked for origin
and effectiveness.

10. Management & Operations
• Emails are harvested and tracked for origin and
effectiveness.
• Webinars can be live or prerecorded and available at
predetermined times.

11. Management & Operations
• Emails are harvested and tracked for origin and
effectiveness.
• Webinars can be live or prerecorded and available at
predetermined times.
• Class content is accessible only on a secure web page
for active Catch Fire Students. Student assignments
are posted and tracked on a dedicated facebook
page.

12. Management & Operations
• Emails are harvested and tracked for origin and
effectiveness.
• Webinars can be live or prerecorded and available at
predetermined times.
• Class content is accessible only on a secure web page
for active Catch Fire Students. Student assignments
are posted and tracked on a dedicated facebook
page.
• Google analysis is used to measure effectiveness of
all systems.