This document discusses key terms related to social media communication including word of mouth which spreads personal influence, thought leaders who emerge as influencers in their field, credibility which relates to trust and believability, propaganda which promotes views or ideas, and marketing which promotes products and services to specific markets.

1. Chapter 1 Pgs 14-17
Estefani Rodriguez, Avel Guzman, Shantal
Villagomez, Kyara Doyle

2. Key Terms:
Word of mouth: personal influence is spread through word of mouth communication
Thought Leader: in each area of social media communication industry, leaders emerge who can communicate as
influencers of the field.

3. Credibility: is related to trust and believability.
Propaganda: information designed to promote or advance a view, cause, person, product or idea.
Marketing: promoting or selling products and services targeted at a specific market.