The CEO of Company B, Jack Limestone, announced his resignation which the company claimed was due to health reasons. This occurred two days after the resignation of the board chair. The COO then stepped into the CEO position and pledged in his first statement that the upcoming IPO in December would happen as scheduled and the company's debt would decline after going public.

1. Samplesof mywriting
1) Textbasedon actual news
The CEO of CompanyB, Jack Limestone,announcedhisresignationonSeptember12.
The company issuedastatementclaimingthe departure isdue to“healthandpersonal
reasons”,andoccurred twodays afterthe resignationof the chairpersonof the board,
JosephBellevue.
The COO Karl Trask steppeduptothe Chief Executivepositiononthe same day
Limestone resigned.Inhisfirststatement,he pledgedtoinvestorsthatthe upcoming
IPOwill happeninDecemberasscheduled.Traskalsoexpressedhishopesthat
CompanyB debtwill suffera“sharpdecline”afterthe IPO.
 Flesch-KincaidReadingEase 52.2
 Gunning-FogScore 11.8
2) Extract of an internal reportIwrote (adaptedforconfidentiality)
For the purposesof thisreport,itis importanttonotice that all investmentsof
CompanyX inthe Netherlands are recorded athistorical values,netof negative
revaluation (impairment).The revaluationof assetsisbasedon estimatesof future
cash flows,budget andprice forecasts,aswell as onthe weightedaverage costof
capital (WACC).The followingtable summarizesthe significantimpairmentcharges
occurred in the past twoyears, and the estimationfor2015:
Table 1: Impairment atCompanyX of itsinvestmentsinCompaniesA andB
US$ 000’s 2015 (est.) 2014 2013
CompanyA 200 500 1,000
CompanyB 100 700 2,000
YearlyTotals 300 1,200 3,000
Overall ImpairmentCharges 4,500
CompanyA has its cash flow forecasts basedonthe volume of provedandpossible
reserves.The impairmentof itsinvestmentsreflects:(a) the sharpdeclineinoil prices,
and (b) the reductionof the estimatedreservesof ThorandMjolnirfields.

2. On the otherhand,impairmentchargesof CompanyBare due to: (a) the revaluation
of itstradable inventory atmarketprices, and(b) itshighlevel of debt.
 Flesch-KincaidReadingEase 47.7
 Gunning-FogScore 16.9
3) Extract of mymaster’sdissertation
Liquidityisnotaneasilydefinedterm. Keynes(1936) wrote that "there is,clearly,no
absolute standardof 'liquidity'butmerelyascale of liquidity - avaryingpremiumof
whichaccount hasto be taken... inestimatingthe comparative attractionsof holding
differentformsof wealth." Lippmanand McCall (1986) attemptto provide aprecise
definitionof liquidity intermsof itsmostimportantfeature:the periodof time untilan
assetisexchanged formoney. The authorsbeginwitheconomictheoryconcepts,test
the compatibilityof theirmodel withstudiesfromKeynesonthe subject,andfinally
formulate theoremsonliquidity,amongwhichwe highlightthe following:
Theorem2: Assetliquidityisan increasingfunctionof the predictabilityof itsprice.
Theorem3: An increase inthe costof searchcausesthe decrease of bothliquidityand
assetliquiditypremium.
These twotheoremspointtothe importance of informationasymmetryin
determiningthe liquidityof agivenasset. Indeed,if there were notasymmetric
information,there wouldbe little ornocommercial transactiontakingplace.
 Flesch-KincaidReadingEase 37.5
 Gunning-FogScore 15.8