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Diseño de packaging 2014 up

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Packaging design

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Diseño de packaging 2014 up

  1. 1. PACKAGING Qué hay detrás del diseño de…  materials used to wrap or protect goods  the business or process of packing goods
  2. 2. El Packaging forma parte de la evolución humana
  3. 3. FUNCIONES Packaging
  4. 4. Funciones o Contener o Conservar o Transportar o Proteger o Identidad o Información o Función Servicio o Logística o Seguridad o Garantía de Origen o Trazabilidad
  5. 5. o Contener o Conservar o Transportar o Proteger o Identidad o Información o Función Servicio o Logística o Seguridad o Garantía de Origen o Trazabilidad Funciones
  6. 6. Funciones o Contener o Conservar o Transportar o Proteger o Identidad o Información o Función Servicio o Logística o Seguridad o Garantía de Origen o Trazabilidad Do not microwave Do not use on your eyes
  7. 7. o Contener o Conservar o Transportar o Proteger o Identidad o Información o Función Servicio o Logística o Seguridad o Garantía de Origen o Trazabilidad Funciones Do not microwave Do not use on your eyes
  8. 8. o Contener o Conservar o Transportar o Proteger o Identidad o Información o Función Servicio o Logística o Seguridad o Garantía de Origen o Trazabilidad Funciones Do not microwave Do not use on your eyes
  9. 9. Funciones Do not microwave Do not use on your eyes New! o Mercadotecnia o Estética
  10. 10. Funciones Do not microwave Do not use on your eyes o Mercadotecnia o Estética
  11. 11. BY THE NUMBERS Packaging
  12. 12. Producto Técnico Estético Funcional Rentable Mercado Oportuno
  13. 13. Cashflow -200000 -150000 -100000 -50000 0 50000 100000 150000
  14. 14. Valor agregado del diseño tiempo costo Valor Costo Riesgo Soluciones De Compromiso Soluciones Óptimas Soluciones Redundantes
  15. 15. Valor Atributos Equities
  16. 16. Costo Precio = Costo + Utilidad Valor = Atributos funcionales + Atributos estéticos/pasionales Decisión de Compra = Precio Valor Precio - Costo = Utilidad
  17. 17. Proceso de Diseño • Idea - Solicitud de nuevo diseño • Brief - Requerimientos • Diseño – Diseño conceptual – Diseño detallado – Aprobación del diseño - prototipo – Ingeniería detallada - proveedores – Verificación/Validación del diseño • Producción – Compra de herramental, maquinaria, bajada de películas – Prueba piloto, Scaling Up – Producción inicial $ $ $ $ $
  18. 18. PREMIADOS Packaging
  19. 19. A LA CARTE Packaging
  20. 20. PROCESOS Packaging
  21. 21. Impresión y etiquetado
  22. 22. NOT SUITABLE FOR ALL VIEWERS Packaging
  23. 23. Brief volumen chamanpack@ymail.com

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