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Understand Customers


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Understand Customers

  1. 1. Understand customers
  2. 2. Who are the consumers/customers?
  3. 3. <ul><li>What are their characteristics? </li></ul>
  4. 4. <ul><li>What do consumers/customers want? </li></ul>
  5. 5. <ul><li>Where are they in the market/country in question? </li></ul>
  6. 6. <ul><li>Where are the clusters or pockets of purchasing power? </li></ul>
  7. 7. <ul><li>How do consumers/customers make their decisions? </li></ul>
  8. 8. <ul><li>What are their spending patterns? </li></ul>
  9. 9. <ul><li>How much money do they have to spend? </li></ul>
  10. 10. <ul><li>How do other companies in the sector see the customer/consumer base? </li></ul>
  11. 11. <ul><li>How much are they able to sell to them in reality? </li></ul>
  12. 12. <ul><li>How difficult/easy is it to reach potential consumers/customers? </li></ul>
  13. 13. <ul><li>Who are the potential local selling partners? </li></ul>
  14. 14. <ul><li>How do competitors and non competitors reach their customers? </li></ul>
  15. 15. <ul><li>Who can help with contacting potential partners? </li></ul>
  16. 16. <ul><li>What are the most effective ways to promote the product? </li></ul>
  17. 17. <ul><li>What kind of advertising/promotion works best? </li></ul>
  18. 18. <ul><li>Thank you </li></ul>