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GKL Personal Care Analysis: Cultural Differences Highlighted
- 1. GKL Personal Care Analysis Bar detergent, soap, shampoo, conditioner, toothpaste, deodorant, diapers, feminine pads
- 4. No conditioner in China
- 6. B Brands can challenge multinational presence
- 7. Price Points by Package Size
- 8. GKL Personal Care Analysis Bar detergent, soap, shampoo, conditioner, toothpaste, deodorant, diapers, feminine pads
- 9. Share of shelf Brazil urban, some Russia and China data to be added In-country trends, then across countries
- 11. Diaper market is not well developed – many homemade diapers
- 24. Brazil and China have small body soap package sizes, while Russia delivers greater value (lower cost) at higher volumes