1. RITU & SONIA M.COM(E-COM)1STYEAR ONLINE BILL PAYMENT IN CHANDIGARH
2. INTRODUCTION This survey was conducted to understand online bill payment behavior among online users in Chandigarh. This report on Online Bill Payment seeks to find out the level of awareness of online bill payment services , the user’s aversion and preference with regard to online bill payment , their propensity to start paying bills online and factor that would increase the usage of the service.
3. RESEARCH METHODOLOGY The study was conducted in March 2009.The survey collected information about user profile , Internet usage , preferences associated with online bill payment, their propensity to start paying bills online and factors that would increase the usage of service. The target audience comprised Internet users in Chandigarh (sector 17, 35, 9 and 7)with a sample size of 60 respondents out which we got 33 true respondents . The coverage cut across age , gender ,education and occupation biases.
4. In this survey we used Non- Randam sampling method in which we used convenience and judgment sampling method . Online bill payers: A Demographic Profile Age: 78.4%of online bill payers were in the 20-30 age group , followed by the 40-50 segment with 11.8%.and 9.8%were in 30-40age group. Most of online bill payer were young professionals. Gender:58.8%of online payer were male and 41.2%are female.
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6. 43.1%paid 1-2 bills; 19.6%paid 3-4 bills ; and 37.3%paid more than 5 bills a month.
7. 37.3% used debit card for making their payments;70.6% used credit cards and 11.8% used direct debit from their bank account.
8. 25% paid telephone ;2%paid insurencebills;23.5%paid credit card bills; 15.5%pain internet access bills, 7.8%pail electricity bills,and 25.5% paid for other (traveling tickets, movie tickets etc.).
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10. 70.6% cited time saving as they could pay bills without having to stand in line at a counter or even go a bill payment centre. On average , customers saved 24 hours a years ; paying bills online also reduced paperwork and was an easier way to manage bills ,7.9%were attracted to online bill payment because they could pay multiple bills at the same time on the same site or on different sites.
