2. Why define?
How do you recruit, train and improve?
What’s the difference between average
and rockstar?
What am I missing? How do I get better?
3. Evolution of the web
worker
WebMaster
Sys Admin WebDeveloper WebDesigner
Back-end Front-End
Sys Admin WebDesigner
Developer Developer
Web
Front-End
Sys Admin Application UE / Info Architect WebDesigner
Developer
Developer
4. e overall distribution of job titles in the survey responses was fairly broad, showing that many disci-
plines and skill sets are involved in the creation of websites (Fig. 1.1). e variety of titles also indicates
Job titles
an industry-wide lack of consensus and standardization.
Fig. 1.1 Job titles
Job titles
FIG. 1.1
Developer 25.4%
Web Designer 19.9%
Other 15.7%
Designer 10.4%
Webmaster 6.3%
Creative Director, Art Director 5.5%
Interface Designer, UI Designer 4.3%
Project Manager 3.8%
Web Producer 2.1%
Information Architect 1.9%
Web Director 1.9%
Writer/Editor 1.2%
Usability Expert/Consultant/Lead 1.2%
Accessibility Expert/Consultant/Lead 0.4%
Taken from A list Apart 2007 Web Design survey
5. Core competencies
It’s the Web stupid!
Web development patterns (MVC, Front-
controller, decorator, etc)
Good development practices (version
control, documentation, house style /
libraries)
6. Activity: Recruitment!
How would you write a job advert for
your current job? (if freelance, imagine if
you did what you do for someone)
