10 Simple Strategies to Make your Web Marketing Click


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A web marketing roadmap for success in 2010 presented by Tom Casale and bill Kamper from Chicago online marketing agency www.SimplifiedSolutions.biz.

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10 Simple Strategies to Make your Web Marketing Click

  1. 1. Web Marketing WebinarsWeb Marketing Webinars a simplified session a simplified session
  2. 2. 10 Simple Strategies to 10 Simple Strategies to Make your Web Marketing Click Make your Web Marketing Click Presented by Tom Casale Bill Kampertom@simplifiedsolutions.biz bill@simplifiedsolutions.biz
  3. 3. What is your Marketing Objective?• Drive leads! Drive sales!• Increase awareness of products or services• Drive traffic to your brick and mortar, website or online store.• Encourage trial or leads.• Enhance or manage your reputation online.• Leverage existing consumer and customer. relationships for incremental business.• Higher Prestige/Industry Leader.• Drive leads! Drive sales!
  4. 4. So where do you start?So where do you start?
  5. 5. #1. Develop a comprehensive #1. Develop a comprehensive online marketing plan online marketing plan“You will now have a starting place and a destination, and you will be able to determine what it will cost you to get there. You will be going someplace.” H. Stanley Judd
  6. 6. Developing an Online Marketing Plan What do we know? Where do you want to go? • What is your current presence in relevant online channels? • Are you getting all the traffic you need? Why not? • How does your potential customer or client use online media? • What are the best channels to engage customers, and how? • What is your competition doing? • What is your conversion rate? How can we do better?Multiple Online Channels • What kind budget do you need to be effective? • What are the best measurements for ROI?
  7. 7. Create a Roadmap for Success A well-thought out roadmap will… • Point you in the right direction • Keep you from veering off course. • Identify the quickest routes by which you can reach your business goals. • Save you time. • Help you to budget. • Syncrohonize with your companys goals.How to get from here to there • Be in control.
  8. 8. #2. Research words that potential #2. Research words that potential customers use to search online for customers use to search online for your type of business online your type of business online“27 billion online searches were performed in the US alone in December 2009.” comScore
  9. 9. A Word About Keywords • Understanding how keywords are used in searches is the life blood of a successful online marketing plan. • Keywords research can tell us which terms are most competitive and relevant for your business in online searches. • All your online content should be seeded with these keywords.Short-tail vs. Long-tail Phrase • Invest in Keyword Research!Cheesy example: Instead of just cheese>cheeseplatters>gourmet cheese platters>Europeangourmet cheese platters... with delivery... inChicago... South Loop.
  10. 10. #3. Make your website #3. Make your website “Google-friendly” “Google-friendly”“Google sites ranked as the top search property worldwide with 87.8 billion searches in December 2009, or 66.8 percent of the global search market.” comScore
  11. 11. Optimize Your Website • The key to higher search rankings is effectively using searchable keywords to optimized all of the site’s pages. • If your web pages are not indexed in the first 30 listings then you are missing trafficRank Higher in Organic Searches
  12. 12. A Case Study:Ten East Delaware Every page on the website must use unique keyword combinations relevant to that pages content • Page titles • Headlines • Copy • Logos • Images • Links
  13. 13. A Case Study:Ten East Delaware Ranked in the top ten for five key pages
  14. 14. #4. Get to the top of the#4. Get to the top of the search engines -- now! search engines now!
  15. 15. Paid Search (Pay-per-click) Drive substantial qualified traffic by “buying” specific keyword terms for your ad. to appear at the top of search listings or on relevant websites. You only pay for performance! Google Adwords Social Media PPCBanner & Affiliate Ads
  16. 16. #5. Spread your good news#5. Spread your good news over the web over the web
  17. 17. Online PR • Distribute keyword-rich company news through multiple syndication channels. • Promote events, new business, research, new services and products, key hires, etc. • Positive news appears in searches, industry blogs and online media channels • A few examples: http://tiny.cc/SmartResources http://tiny.cc/SmartResources2Fill Multiple Channels http://tiny.cc/CovenantSecurity With Your News
  18. 18. #6. Get social!#6. Get social!
  19. 19. Social Media • Use the power of social networks to maximize your exposure in relevant social media spaces - Make connections - Share news - Listen and Learn - Collaborate - Engage - Go Viral • Every space is different. Each must have a unique plan in place.What is the best use of social media?
  20. 20. Social Media • Build your own internal social networks for collaboration. • Join industry or association groups and forums for networking. • Build alliances and contacts, improve feedback, share knowledge, or learn something new.
  21. 21. #7. Leverage email marketing#7. Leverage email marketingto promote your business andto promote your business and build relationships build relationships
  22. 22. Email/Loyalty Marketing • Build an permission-based marketing program to highlight new products or services, promote events, showcase videos, provide helpful tips and industry insight, conduct surveys, or make an exclusive offer. • Benefits: Timely touch points, stronger relationships, metrics, and drive sales.
  23. 23. #8: Be an Industry leader!#8: Be an Industry leader!
  24. 24. Blog Marketing &Thought-leadership• Write about what you know! Be the expert!• Create awareness, reinforce your thought leadership (expertise), and raise your visibility in search engines.• Search engines favor blog content.• Content can include keywords that your site might not be able to maximize.• PLUS blogs send tons of links back to your website (Google loves that).• Example: http://www.HardHatChat.com and http://www.margoliscoaching.com/
  25. 25. #9: Tell a powerful story#9: Tell a powerful story with hi-impact video with hi-impact video
  26. 26. Video Marketing • 38% of all searches are video- related - Get found! • Video is powerful visual demonstration and story telling too.l • Showcase your products, services, or company in action. • Distribute to over 20+ video channels and through your email campaigns.Examples: • Optimize with video-relatedhttp://www.youtube.com/rmkcommunities keywords.http://tiny.cc/ElevenCityDinerhttp://www.youtube.com/user/simmysol
  27. 27. #10. Broadcast your meeting or #10. Broadcast your meeting ormake a presentation over the webmake a presentation over the web
  28. 28. Webcasting and Webinars • Broadcast your message to a wider audience for sales presentations, panel discussions and internal meetings with multi-media interactive webcasts. • Communicate and showcase your services and products to clients, field offices, or association members. • Save time and money.Interactive Meetingand Presentations
  29. 29. Webcasting and Webinars Interactive Meeting and Presentations
  30. 30. #Bonus: Link up with your industry#Bonus: Link up with your industry for better search results for better search results
  31. 31. Linking and Directories • Search engines reward websites that have relevant links to other sites or blogs. • Linking from industry directories, association, and partners sites will help increase traffic to your site. • For example: http://tiny.cc/NEWHLINKSPAGECreate listing and links
  32. 32. Got Questions? Got Questions? Give Tom or Bill a call at Give Tom or Bill a call at 312-846-7669 312-846-7669Tom Casale Bill Kampertom@simplifiedsolutions.biz bill@simplifiedsolutions.biz
  33. 33. SimplifiedWorkshops SimplifiedWorkshops Coming this Spring Coming this Spring Hands-On Training Getting Google Friendly Going 2.0 and Beyond Email Maximization Blog Maximization Stay tuned for dates and locationGive Tom or Bill a call at 312-846-7669