This is a presentation about the Quarterly Earnings from H&M in 2008 and the first quarter of 2009. And there is also a reason given why the figures look like this.

1. k

2. general
• 34 countries (1,700 stores)
• 73,000 employees
• philosophy: bring fashion and
quality at the best price

3. Five-year summary
9000
8000
7000
Sales excluding
6000
VAT(Million €)
5000
4000
Profit after
3000
financial items
2000
(Million €)
1000
0
2004 2005 2006 2007 2008

4. Quarterly Earnings
Sales excluding VAT(million €)
3000
2500
2414
2000 2138
1983 1915
1836
1500
1000
500
0
first second third fourth first
quarter quarter quarter quarter quarter
2008 2008 2008 2008 2009

5. Profit after financial
items(million)
700
653
600
500 499
470
400 421
300 326
200
100
0
first quarter second third quarter fourth first quarter
2008 quarter 2008 quarter 2009
2008 2008

6. Explanation figures
Stores
140 129
120
100
80
60 48
40 26
13
11
20 9
4 4 3
1
0
first quarter second third fourth first quarter
2008 quarter quarter quarter 2009
2008 2008 2008
opened closed

7. Nett profit 2008
• Online shopping
• Opening new stores
• Weak dollar
The selling in the U.S.
Azië: Low purchase costs (60%)

8. Nett profit 2009
• The recession
• Opening stores