Crédit Suisse Presentation of investment banking

1. Confidential
University College London
17 September 2007
Ces Millwood
The materials may not be used or relied upon in any way.

2. Topics
 Typical global bank structure
 Overview of Investment Banking Divisions
Slide 2

3. Multi Divisional banking group, many facets
Focus is on serving its clients in three typical business lines: investment
banking, private banking and asset management.
Banking Group
Banking
Investment Private Asset
Banking Banking Management
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4. What we do for Investment Banking clients
 In investment banking, services include financial advisory and capital raising services,
sales and trading for users and suppliers of capital around the world.
 To meet our clients’ demand for high-quality investment banking service,
a key enabler is a global platform of services delivered through regional teams for
funding, investing, risk management, and financial advisory.
 Products and services include:
• Debt and equity underwriting
• Sales and trading
• Financial advisory services including M&A, divestiture, corporate sales, restructuring,
liability management
• Investment research
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5. What we do for Private Banking clients
 In private banking, services covered include comprehensive advice and a broad range of
investment products and services tailored to the complex needs of high-net-worth
individuals globally.
 A structured advisory process encompassing both asset and liability management.
 Furthermore, leading innovative alternative investments.
 Wealth management solutions include tax planning; pension planning; life insurance
solutions; wealth and inheritance advice, trusts and foundations.
 Typically it’s required to offer multiple booking platforms and global execution
capabilities.
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6. What we do for Asset Management clients
 Asset Management offers investment products across the full spectrum of asset classes,
including:
– equities,
– fixed income,
– Commodities
– multiple-asset class products
– alternative assets such as real estate, hedge funds, private equity and volatility management.
 It’s typical to manage portfolios, mutual funds and other investment vehicles for a broad
spectrum of clients globally, ranging from governments, institutions and corporations to
private individuals.
 Key is to be able to offer asset management business that is operated as a globally
integrated network to deliver our best investment ideas and capabilities to clients around
the world.
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7. Overview of Investment Banking Divisions

8. Multi Divisional banking group, many facets:
Chief Executive Officer Chairman
Investment Banking
Wealth Management Asset Management
Securities Investment Banking
– Mergers & Acquisitions
– Fixed Income Division
– Industry and Country
– High Yield Capital Markets
Coverage
– Equity Sales & Trading
– Equity Research
–Joint Ventures:
–Equity Capital Markets
–Debt Capital Markets
–Leveraged Finance
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9. Why approach an Investment Bank?
Company /
Government
Company / sells assets Investor provides
Government
capital
needs capital
Fixed Income Equity Sales &
Sales & Trading Trading
Investors /
companies need Research
information
Investor buys Investor withdraws
investments Company capital
buys assets
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10. What we typically offer our clients
Mergers and
Acquisitions
Equity Capital Strategic Financial
Markets Advisory
Commercial
Privatisations
Lending
Debt Capital Foreign
Markets Exchange
Financial
Derivatives
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11. Investment Banking Department
 The “Bankers” are responsible for maintaining relationships with clients:
– Capital Raising
Advise companies on status of capital

markets or refer them to capital markets
officers
 Raise capital by creating various cost-effective securities
for companies
 Security can be debt, preferred stock, common stock or a hybrid
 Typically act as “middleman”
– Advisory Services
 Advise companies regarding their financial/business strategy
 Provide financial/industry advice regarding mergers and acquisitions
 Restructure and advise companies in bankruptcies
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12. Equities Department
 Fully-integrated service in Equity products to our client base:
Analysing stocks and markets to generate investment ideas

Marketing investment ideas to clients

Executing client trades

Making markets in global equities

Structured products to meet our clients specific requirements

Derivatives – to express an underlying view or hedge

Taking proprietary positions

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13. Equities – who does what?
Credit Suisse Client
Order
Feedback
Exchange Salesperson Fund Manager
Idea
Idea Feedback
Client
Order Execution Outlines stock Idea
Feedback
behaviour in
market
Idea
Research Analyst at
Trader
Analyst Client
Outlines stock Feedback
recommendation
Ex
What clients are
ec Idea
uti
on doing Execution
Or
Execution
de
r Dealer at
Sales Trader
Client
Order
Trade/settlement
details
Settle
Operations Operations at Client
Trade
Slide 13

14. Fixed Income Department
 What goes on in Fixed Income?
Debt Issuance

 Trading:
• Customer
• Proprietary
 Sales
 Structuring
 Research:
• Economic: Macro & Micro
• Strategic
• Company Specific
 Coordinated Relationship / Account management
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15. Fixed Income – how the departments interact
Primary Debt
Client/
Borrower
Sales
Research
Structuring
Secondary
Trading
Relationship /
Account management
Slide 15

16. Shared Services and Information Technology.
How does the Bank execute its business?
 All three business areas are
Banking supported by Shared Services and
Information Technology
Investment Private Asset  These are critical areas of the
Banking Banking Management bank and ensure the effective
execution of business
 Shared Services and Information
Technology comprise many
different areas, some that work
directly with a specific business
area or others that focus on
regional or firm-wide projects
Shared Services & Information Technology
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17. Shared Services
 Shared Services supports the bank in many ways via some of the following key areas:
Chief Financial Office Chief Operating Office Chief Risk Office
 Financial Accounting  Business School  Credit Risk Management
 Global Insurance  Corporate Real Estate &  Risk Measurement &
 Product Control Services Management
 Tax  Human Resources  Strategic Risk
 Treasury  Supply Management Management
General Counsel Investment Banking
 Legal & Compliance Support
 Complex Product
Support
 Operations
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18. Success at in Investment Banking – Key criteria
Client Focus &
Collaboration
Solutions
People Diversity &
Leadership Inclusion
“Welcome, Jones. A word of advice before you
embark on your career…”
Personal Ethics &
Excellence Control
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19. Core bank-wide initiatives
“Offer products “Pursue client
and services from driven innovationquot;
across the bankquot;
'One Bank' Client
Delivery Centricity
(OBD) (CC)
Revenue growth
Cost Centers of Operational efficiency
Management Excellence /
Initiative cost management
(CoE)
(CMI)
quot;Sustainably improve quot;Implement global
Operational
cost structurequot; business
Excellence
architecturequot;
(OE)
quot;Increase client focus
and improve
processesquot;
Slide 19

20. Questions ?
Slide 20