This document outlines the details of the "Boses ng Kabataan" youth speaking competition organized by Ayos Na in collaboration with Myphone Philippines. The competition aims to find Filipino youth who exemplify the theme "Prinsipyo ko, Walang Presyo" and have a strong love for the country. It will involve local competitions across regions leading up to a national final event on May 1st. Winners will receive prizes such as livelihood opportunities from Myphone. The competition seeks to inspire youth and spread the message of integrity in politics.

1. Boses ng Kabataan
Competition
Theme: “Prinsipyo ko, Walang Presyo”
Search for the Filipino Youth who has the biggest heart or love for the country
Ayos Na in collaboration with the Myphone Philippines puts forward the innovative Boses ng
Kabataan campaign which is anchored upon Dingdong Dantes’ famous call Prinsipyo ko,
Walang Presyo.
We envision the Prinsipyo ko, Walang Presyo campaign as the common rallying cry of the
youth, popular artists’ loyal fans and the poorest of the poor in the final stretch toward May 10, in
the short term, and in the long run, as a annual event of Ayos Na, Myphone Philippines and other
partners.
I. Objectives
A. Carry on the legacy of Ninoy and Cory Aquino by inspiring the Filipino youth and
people to voice out their plight and aspirations, and to make a difference in building
a better future for the country;
B. Spread the message Prinsipyo ko, Walang Presyo to the youth, artists’ fans and the
poorest of the poor, and encourage them to become volunteers in vote delivery and
protection during remaining weeks of the campaign;
C. Encourage budding youth public speakers, poets, singers and rappers to showcase
their talents and skills as advocates and agents of social change and people
empowerment;
D. Highlight myphone’s commitment to corporate responsibility and citizenship,
particularly in promoting the legacy of Ninoy and Cory Aquino through the
development and release of the Ninoy Cory phone to the Filipino market;
E. Serve as an innovative and popular tool for mobilizing Filipino artists and their fan
base in support of the electoral reform movement, in the short term, and nation
building, in the long term.

2. II. Campaign Milestones
Time Frame Activity Output
• April 12 Press • April 12 Press Conference:
Conference and
March 15 to April 12
Launching  Venue: King Bee Chinese Restaurant
 Time: 7:00 p.m.
 Participants: Dingdong, Marian, artists
from both Kapuso and Kapamilya
networks, leaders of fan clubs, Ayos
Na & Solid Group representatives
 Messages:
 Objectives, Guidelines & Conduct
of Boses ng Kabataan Campaign
 Unity of Artists (Kapuso &
Kapamilya) and their fans in
advancing Prinsipyo Ko, Walang
Presyo
 Materials:
 Prinsipyo Ko, Walang Presyo
T-shirts
 Movie presentation of Feb. 25
Dingdong’s statement at Araneta
 Posters
 Tarpaulin Backdrop & Prinsipyo
Ko, Walang Presyo Pledge
 Highlights:
 Movie presentation
 Public statement of Dingdong
Dantes, Marian Rivera & other
artists
 Artists and fans signing of
Prinsipyo Ko, Walang Presyo
Pledge
Local • 24 initial target areas: Davao City; Tagum;
Competitions/Searches Zamboanga City; Cagayan de Oro City;
April 13 to April 30,
Cebu City; Ormoc City; Talisay & Daet,
2010
Camarines Sur; Lucena, Quezon; Batangas

3. City; Antipolo, Morong, Tanay & Taytay,
Rizal; San Jose Del Monte, Bulacan;
Valenzuela, Caloocan, Quezon City, Pasig,
Paranaque, NCR; San Fernando,
Pampanga; Cabanatuan City; Isabela;
Narvacan, Ilocos Sur
• Holding and management of local
competitions by yellow political
machineries and/or non groups in their
respective cities and municipalities
• Staging, Event Management and Media
Projection
• Participation of allies from government
workers and their sponsorship of selected
local events
• Possible participation of pro-Noynoy
artists
• Materials:
 500 T-shirts per area for contestants
& support staff
 Posters
 Prizes
 Tarpaulin stage backdrop
 Yellow paper
Recruitment and • Series of meeting with key personalities,
Organizing of Artists & artists and fans club leaders;
Fans
• Artists’ wearing of Prinsipyo Ko T-shirts
• Collaterals featuring artists support for
Prinsipyo campaign
• Preparation for May 1 Araw ng
Prinsipyo/National Fans Day Mobilization

4. Araw ng • Possible Venue: Ninoy Aquino Stadium,
Prinsipyo/National Fans Rizal Memorial Sports Complex or Ynares
May 1, 2010
Day Sports Complex
• Highlights:
Preview of top local finalists
representing Luzon, Visayas and

Mindanao as well as different sectors
(urban poor, peasants, fisherfolks)
and ethnic groups (Muslim, Aeta &
others)
National Fans Day: Get together of
artists and their fans clubs in support

of the Prinsipyo ko, Walang Presyo;
Boto ko para sa Pagbabago Position
• Staging, Event Management and
Media/Publicity
• Target audience: ____ participants
• Participation of fans of pro-Noynoy artists
and their registration as volunteers
• Live TV coverage
• Presence of Solid Group Inc. (SGI)
Chairman Emeritus Elena Lim in the
Grand Finals along with top SGI CEOs to
represent the company’s commitment to
corporate responsibility and citizenship
• The panel of judges includes Conrad De
Quiros, Ogie Alcasid, Dingdong Dantes,
Marian Rivera and representatives of
Preliminary Finals
myphone
• For detailed planning
Grand Finals
July 10, 2010
August 21, 2010 • For detailed planning
III. Contest Rules and Guidelines
A. Who May Join
1. Any Filipino youth – child, teenager, young adult – whose age does not exceed 25
years old.

5. 2. The youth should come in yellow and register at the designated registration
center.
3. The youth must present his/her speech, poem, song or rap to the audition
committee and pass the necessary audition.
4. A group of youth who will deliver a single presentation is considered as single
contestant.
B. All contestants will make and deliver their speech, poem, song or rap around the
theme Prinsipyo ko, Walang Presyo.
C. All contestants’ presentation should stress the connection of the contest theme to
their everyday life, aspirations and its relevance to the May 2010 election.
D. Every speech, poem, song or rap should be finished within five (5) minutes and be
written in Pilipino. However, use of English words in the content of presentation is
allowed.
E. The main purpose of the contest is to look for Filipino youths who have the biggest
heart or love for our country.
F. The ultimate placing of each competitor is based on the aggregate of the rankings
awarded by the judges for that contestant.
G. The judges’ decision is final.
IV. Conduct of Audition
A. After registration, the youth or youth group will audition with the three-person
audition team selected by the competition organizing committee.
B. Rules B to C will under Article III Contest Rules and Guidelines will govern the
decision of the audition team.
C. After passing the audition, the youth or youth group will be given a certificate by the
audition team that officially states that the youth or youth group is a qualified
contestant of Boses ng Kabataan.
V. Judges
A. At least 5 youth judges for the local competition will be selected by the head of the
Ayos Na Chapter or partner PO/LGU.
B. The panel of judges for the Araw ng Prinsipyo includes the following: Conrad De
Quiros, Ogie Alcasid, Dingdong Dantes, Marian Rivera and representatives of
myphone. The chair of the panel of judges is ____________________________.
VI. Prizes
A. All youth or youth groups who registered and auditioned (even if they failed to pass
it) in local competitions will automatically receive a free T-shirt emblazoned with
the theme Prinsipyo ko, Walang Presyo. This T-shirt is the official uniform of all

6. contestants during the local competitions.
B. Every winner of local competition will be awarded a __________________ courtesy of
myphone.
C. The grand prize winner can choose between the Kabuhayan and Karunungan Prize
Packages. The Kabuhayan Prize Package consists of livelihood opportunities such as
owning and operating your own Myphone kiosk, while Karunungan Prize Package
involves skills training and employment in the Solid Group.
D. Myphone has the option to provide additional give-aways to local winners.
E. Consolation prizes can be provided by local corporate and individual sponsors.
Prepared by:
Head, Communications and Advocacy
Uro Tahup
Ayos Na