The document presents a SWOT analysis for a proposed IT and analytics service for small and medium businesses. Some key points analyzed include using an open-source solution to provide flexibility and lower costs, delivering the service using a web 2.0 model, and focusing marketing efforts on showcasing the cost savings and scalability offered. Challenges that are identified include a lack of awareness of open-source models and the need to provide training. The analysis also considers location, pricing, competitors, and the economic environment affecting target customers.

1. C O M P E T I T I V E B U S I N E S S S T R A T E G Y “ IT+Analytics on Tap” A proposal for Global SMB

2. S W O T PRODUCT/SERVICE Emerging protocol and some inconsistencies. Flexibility – Customers can avail of modules as per needs and scale-up from there. Partners in progress! Web 2.0 Delivery Model 5 Customer may question security. Customer sees no overhead in assets (servers, IT admin and staff, etc.); scalability – pay for what you use. Enterprise Hosting - Scalability 4 Awareness of Open-Source Model in Commercial Domain is low. Branding Required. Many independent validations makes software more reliable. Open-Source Solution – Validation 3 Personnel Training Needs – time outlay for training and bringing ‘up-to-speed’ Faster Turn-Around on Projects, up to 10x Open-Source Solution - Software Assembly Model 2 Lower awareness, perception as low-quality. Lower Cost Open-Source Solution 1 Weaknesses Strengths

3. S W O T Make this a commercial proposition and offer training. Offer Data-Integration Services (Web 2.0 Model_ Offer Value-Added Services – Six-Sigma, Quality Control & Assurance PRODUCT/SERVICE Emerging protocol and some inconsistencies. Flexibility – Customers can avail of modules as per needs and scale-up from there. Partners in progress! Web 2.0 Delivery Model 5 Customer may question security. Customer sees no overhead in assets (servers, IT admin and staff, etc.); scalability – pay for what you use. Enterprise Hosting - Scalability 4 Awareness of Open-Source Model in Commercial Domain is low. Branding Required. Many independent validations makes software more reliable. Open-Source Solution – Validation 3 Personnel Training Needs – time outlay for training and bringing ‘up-to-speed’ Faster Turn-Around on Projects, up to 10x Open-Source Solution - Software Assembly Model 2 Lower awareness, perception as low-quality. Lower Cost Open-Source Solution 1 Weaknesses Strengths

4. S W O T PPP etc. Expensive. Higher cost of office assets and higher rents. Close to the action. An IT Hub. Place - Bangalore 10 Promotion 9 We shall deliver significant cost-savings, together with flexibility and scalability. Price 8 They don’t know us. Roughly USD 10 Bn in India alone! Will appreciate cost-savings. Customers – SMB India/Global 7 We use our own tools and will eventually need software to manage. Proven ability to deliver in time and on budget Project Management – PMI Methodology 6 Weaknesses Strengths

5. S W O T They are aware of the opportunity and actively pursuing SaaS (Software as a Service) model, though hamstrung by historical baggage. Locked into inflexible and expensive business model. Haven’t been able to jump on-board the Open-Source bandwagon or adopt flexible delivery models like Web 2.0. Competition 2 They will be tight-fisted and expect a lot. The economic downturn means SMBs are looking for ways to save money. Economic 1 Weaknesses Strengths

6. T E M P L A T E S

8. S W O T 5 4 3 2 1 Weaknesses Strengths

9. S W O T 5 4 3 2 1 Threats Opportunities