1. The price one pays for a product depends largely on how badly you want it, rather than a valuation of its intrinsic worth. DesiMartini is a fairly listless website, with no noteworthy traction, notwithstanding the big advertising money it must have spent for its ad campaign on national television, yet a firmly-dug in media house like HT finds merit in the acquisition. Off course they know what is best for them, but if they payed anything evenly remotely close to that figure, they MUST BE PRETTY DESPERATE..Any which way, congrats to the DM team for pulling this off.