Erika Mink discussed sustainable consumption and climate change incentives at the 2008 European Business Summit on Climate Change. She outlined Tetra Pak's commitments to renew materials from sustainable sources, reduce carbon footprints, and drive recycling worldwide. Key challenges include concerted stakeholder actions, relevant performance indicators, setting carbon benchmarks, and credible communication along supply chains and to consumers. Economic and market incentives could potentially help by rewarding front-runners investing in low-carbon solutions.