Kat Magno - Midterm part 1

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Kat Magno - Midterm part 1

  1. 1. Paula Scher<br />Kat Magno<br />Midterm – Part 1<br />
  2. 2. Designer Background<br />Born in 1948 Washington D.C.<br />American Graphic Designer<br />Education:<br />Bachelor of Fine Arts from Tyler School of Art<br />Doctor of Fine Arts HonorisCausa by the Corcoran College of Art & Design<br />Work:<br />Partner at Pentagram<br />Art Director 1970s-1980s<br />
  3. 3. Clients<br />New York Ballet<br />Created identity<br />Simple<br />Clean<br />Innovative type style<br />Elegant and classy<br />
  4. 4. Clients<br />Citibank<br />Created identity<br />Creative<br />Quick concept<br />Professional<br />Modern day touch<br />Sans serif typeface<br />
  5. 5. Clients<br />Tiffany & Co.<br />Created identity<br />Simple<br />Professional<br />Classy<br />Serif typeface<br />
  6. 6. Using Grid<br />Orderly and unified compositional elements<br />Visual elements are balance <br />Contrast the shape of the page<br />Viewer has clear sense of direction and movement<br />Control<br />Organization<br />Rhythm<br />Harmony<br />Unity<br />Dynamism<br /><ul><li>Readability
  7. 7. Movement
  8. 8. Balance
  9. 9. Direction
  10. 10. Contrast
  11. 11. Interaction
  12. 12. Order</li></li></ul><li>Breaking Grid<br />No grids or rules<br />Provides better focus and navigation through design<br />Break grid in small or large increments<br />
  13. 13. Using & Breaking Grid<br />
  14. 14. Examples<br />
  15. 15. Examples<br />
  16. 16. Meet Paula Scher<br />Hillman Curtis short film of Paula Scher<br />http://www.hillmancurtis.com/index.php?/film/watch/paula_scher/<br />
  17. 17. Paula Scher<br />

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