1. A special postcard
CHALLENGE
The KitKat target consists mainly of young people;
students and young workers leading hectic lives
and giving big value to their spare time, precisely
because they do not have plenty of it. The challenge
was how to remind them that Kit Kat is part of their
break at the moment when they really need one.
SOLUTION
We replaced a special postcard in the space-bar of
common computer keyboards with the sticker of a
KitKat finger. This way the bar becomes a new break
reminder strenghtening the relation between Kit Kat
and Break.
