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1 of 19
Itโ€™s hard to wake up.


       (and boring.)
Wake up and have fun!
You replaced   with


                      Doesnโ€™t
                      Always
                      Work.
We made a social alarm clock.
We made a social alarm clock.
   And yesterday, Sleep.fm asked us to cease and desist.
PIVOT?
 We made a social alarm clock.
We help you wake up with friends!
Itโ€™s Easy!
1. Set an Alarm.
2. Connect
3. We call you with
Answer the phone.
Answer the phone.
  Listen to a friendโ€™s message!
Today:
Prove youโ€™re awake with a math problem
Would you pay $3/month?
                          Trend:
           Not     18-29 year old MEN
           OUR
          MARKET




                          n=401
                   surveymonkey survey
Keep calling, with funny messages
     Our most likely customers said they need us to...



60%           call until they wake up




send a funny message from a friend
                                           42%
                                                         n=78
User Revenue: $3+/month
  14 day       Record Voice and/or pick sounds
 free trial

 $3/month      Ringtones and Sounds
subscription   Transform Speech (talk like T-Pain)
User Cost: $2/month
              30 1-minute ShakeupCalls

               Average of 2 repeat calls

~100 Twilio min per customer/mo. x 2 cents/min.

 + assume already licensed media or ringtones or public domain
100+ People          LaunchRock + Survey.


Waiting to Try it.
A big market that wakes up every day
     18 Million US College Students
     http://nces.ed.gov/fastfacts/display.asp?id=98




                          22 Million US Workers with Dif๏ฌcult Schedules
                          http://www.tdi.state.tx.us/pubs/videoresource/stpshiftworkers.pdf




4 Million High Tech Workers (A lot of devs)
http://www.xconomy.com/san-diego/2010/04/28/high-tech-jobs-stayed-resilient-amid-last-years-national-job-losses-techamerica-says/
Works, but not quite done.
            Payments
               Trial
              Limits
      Finish Social Features
Future Ideas
 Custom Quiz to Wake Up
Funny #FAIL Call of the Day!
    Birthday/Anniversary
   Premium Content/Ads
ShakeupCall

          wake up. have fun.



ShakeupCall.com           @ShakeupCall

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Shakeup Call

  • 1. Itโ€™s hard to wake up. (and boring.)
  • 2. Wake up and have fun!
  • 3. You replaced with Doesnโ€™t Always Work.
  • 4. We made a social alarm clock.
  • 5. We made a social alarm clock. And yesterday, Sleep.fm asked us to cease and desist.
  • 6. PIVOT? We made a social alarm clock. We help you wake up with friends!
  • 7. Itโ€™s Easy! 1. Set an Alarm. 2. Connect 3. We call you with
  • 9. Answer the phone. Listen to a friendโ€™s message!
  • 10. Today: Prove youโ€™re awake with a math problem
  • 11. Would you pay $3/month? Trend: Not 18-29 year old MEN OUR MARKET n=401 surveymonkey survey
  • 12. Keep calling, with funny messages Our most likely customers said they need us to... 60% call until they wake up send a funny message from a friend 42% n=78
  • 13. User Revenue: $3+/month 14 day Record Voice and/or pick sounds free trial $3/month Ringtones and Sounds subscription Transform Speech (talk like T-Pain)
  • 14. User Cost: $2/month 30 1-minute ShakeupCalls Average of 2 repeat calls ~100 Twilio min per customer/mo. x 2 cents/min. + assume already licensed media or ringtones or public domain
  • 15. 100+ People LaunchRock + Survey. Waiting to Try it.
  • 16. A big market that wakes up every day 18 Million US College Students http://nces.ed.gov/fastfacts/display.asp?id=98 22 Million US Workers with Dif๏ฌcult Schedules http://www.tdi.state.tx.us/pubs/videoresource/stpshiftworkers.pdf 4 Million High Tech Workers (A lot of devs) http://www.xconomy.com/san-diego/2010/04/28/high-tech-jobs-stayed-resilient-amid-last-years-national-job-losses-techamerica-says/
  • 17. Works, but not quite done. Payments Trial Limits Finish Social Features
  • 18. Future Ideas Custom Quiz to Wake Up Funny #FAIL Call of the Day! Birthday/Anniversary Premium Content/Ads
  • 19. ShakeupCall wake up. have fun. ShakeupCall.com @ShakeupCall

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