Slippy Map Analytics FOSS4G 2014
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Google Analytics is a great tool for monitoring and reporting on website traffic and user interactions but what it doesn’t tell you is that 75% of the time your user’s zoom in two levels every time they start to use your map or that external soils layer you added is taking an average three seconds to load. Client side map monitoring adds the missing chapters needed to complete your geo-analytics storybook. We’ll briefly walk-through how to setup your slippy map to start tracking analytics, what can be tracked, and what can be discovered.
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Slippy Map Analytics FOSS4G 2014
- 1. Tracking Slippy Map Analytics Dustin Sampson dustin@sparkgeo.com | @gridcell >sparkgeo
- 2. >sparkgeo
- 3. Topics for Discussion Why track map analytics? What map analytics are useful? How to track map analytics? >sparkgeo
- 4. Show of hands! >sparkgeo
- 5. >sparkgeo Why track map analytics?
- 6. >sparkgeo
- 7. >sparkgeo
- 8. >sparkgeo
- 9. Analytics won’t… Explain why “X” happens Give consistent accurate or detailed data >sparkgeo
- 10. Analytics will… Demonstrate trending Help prove or disprove assumptions Provide metrics to justify change >sparkgeo
- 11. What map analytics are useful? Map activity (panning, zooming) Map layer load times Map tool usage >sparkgeo
- 12. >sparkgeo Dan Map Activity
- 13. >sparkgeo Dan Map Activity
- 14. It’s also important too… Track the layer load times to prove assumptions Or find out improvement is an Epic Failure (awareness is the 1st step) >sparkgeo
- 15. Layer Analytics Monitor layer analytics for new maps Layer load times Monitor map health >sparkgeo
- 16. Tool Use Track which tools are used and how often to justify keeping or removing specific tools, as a result improving user experience >sparkgeo
- 17. >sparkgeo
- 18. How do we track map analytics? Mapping software dependent OpenGeo Suite’s Mapmeter plugin Google Maps API for Work it’s built-in >sparkgeo
- 19. How about everyone else? There are options! Google Analytics Sliptics Let’s run through some examples… >sparkgeo
- 20. Google Analytics You’re likely already using it! API allows for custom events to be tracked >sparkgeo _trackEvent( category (string) action (string) opt_label (string) opt_value (integer) opt_noninteraction (boolean) )
- 21. Google Analytics - Zoom Levels Add Google supplied code snippet >sparkgeo
- 22. Google Analytics - Zoom Levels Google Analytics >sparkgeo
- 23. Google Analytics - Zoom Levels Google Analytics >sparkgeo
- 24. Google Analytics - Zoom Levels Google Analytics Map >sparkgeo
- 25. Sliptics Sparkgeo Project Build a better map experience Easy to implement Little performance hit Run alongside Leaflet, Google Map or OpenLayers >sparkgeo
- 26. Sliptics - A/B Layer Test Include Sliptics after the leaflet library >sparkgeo
- 27. Sliptics - A/B Layer Test Test 4 different layers >sparkgeo
- 28. Sliptics - A/B Layer Test >sparkgeo
- 29. Sliptics - A/B Layer Test >sparkgeo
- 30. Sliptics - A/B Layer Test >sparkgeo
- 31. Sliptics - A/B Layer Test Map >sparkgeo
- 32. Make Good Maps Great… Start with Tracking Map activity (panning, zooming) Map layer load times Map tool usage >sparkgeo
Editor's Notes
- We do geospatial development as well as traditional GIS consulting and Work in both Canada and internationally…
- - and we all live and play in Beautiful British Columbia, Canada
- Currently track analytics for their website Have 1 or many web maps Track map analytics
- - We weren’t tracking map analytics - Google Analytics for lack of users on our Cat Tracking website - NewRelic for bottlenecks - Nothing specific around web map or the map user experience.
- - Web maps are big investments, - data - mapping app, - other moving parts.
- Proud parent, Tweet, good map But like any parent…you want that “A+” bumper sticker on your car. This is why map analytics are important Take it to the next level
- make changes based on informed decisions Ex: Justify tools
- - Map analytics isn’t the mountain top guru with all the answers. It’s not going to tell you why ‘X’ happens…. Detailed data is inaccurate
- Show you trends on what’s happening prove or disprove assumptions provide the metrics to justify changes.
- important analytics
- Cool mapping platform Easily add and stylize map layers Layers are served as Map Tiles Each style change….potential large re-render process Additionally…Map layers created by clients are unique Make the map tile rendering process more efficient
- Map Users…where and how often Tweak process Pre-generate tiles for the San Francisco area and not the whole U.S. Assumption: Still fast for most users…but with less server processing
- Could track layer load times Verify assumption More tweaks to find a good balance of user experience (load times) and decreased server processing EPIC FAILURE! Scrap it Regardless Informed decision
- Important for new maps Track individual layer loads Find that 3rd party data source is a better option for you or visa versa Layer load times when server is under a load Monitor the health of the map - More users - More data being added
- May not be an issue for a lot of maps but still worth mentioning Track which map tools are used and how often…may change over time Justification keeping or removing Use these analytics to make the mapping app less frustration and intimidating
- - Informed decisions for change
- Depending on your software, tracking and analyzing map analytics may be easy Mapmeter - Plugin Google Maps API for Work - Built-in
- Not everyone is using an enterprise level mapping system What are you options? Google Analytics…Sliptics Run through examples
- Your already using it for website analytics API allows for custom events to be tracked, courtesy of the track event method Ex: Zoom level activity or Map Tool usage
- After Google Analytics registration Add Google supplied code snippet Loads the GA javascript libraries Don’t include twice
- - Using leaflet for this example
- - Creating a map and a layer here…nothing new here
- want send analytics to GA, every time there is a zoom level change Bind to the “zoomend” map event That’s it…let’s try it out ** MAP ** -> all is good **GA** -> Realtime: User on page, Events Behaviour events Custom Widget on Dashboard
- Working on lately @ Sparkgeo Start building better maps Know what’s happening with our current maps…needed to track analytics Google Analytics works great but we want track a wider range of geo-analytics…wanted to do something different Needed to be easy to implement in new and existing maps Support Leaflet, GMaps, OpenLayers Little performance hit Sliptics was born…(Slippy Map Analytics) Run through an example: A/B Testing layers
- Register site similar to google analytics Get a tracking code…we’ll see where that comes in later Include Sliptics JS library Requires the leaflet library
- want to test 4 different layers using standard leaflet tile layer
- but we are adding a sa_id property to each uniquely identify layer for reporting
- - randomly select a layer
- create a map instance with additions track_id: Provided at registration sa_id: Uniquely identify the map on the website
- finally add the layer to the map ** GO TO MAP ** Test layers are changing Pan & zoom around
- - Tracking map analytics is going to help with making your good maps great - Start with tracking these analytics first -…and extend your tracking from there And there are lots of options to help with analytics collection... whether you are using one or a combination of platforms. the goal is informed decisions
- Questions Sliptics More information Alpha/Beta testers