A CDP is a comprehensive platform especially built for curating, collating, unifying, and analyzing customer data from multiple sources. Thus, providing actionable insights for improving sales and marketing strategies.

1. CUSTOMER DATA PLATFORM (CDP)
TRANSFORMING
CUSTOMER DATA FOR
MARKETING AUTOMATION
Applications, Benefits, and Features

2. Covered Today
A brief outline
What is a Customer Data Platform (CDP)?
Applications of Customer Data Platform (CDP)
Benefits of CDP
Challenges in CDP
Conclusion
Contact

3. What is a Customer Data
Platform (CDP)?
A CDP is a comprehensive platform especially built for curating, collating, unifying, and
analyzing customer data from multiple sources. Thus, providing actionable insights for
improving sales and marketing strategies.
• CDP collects customer data from sources such as websites and apps.
• Mainly collects transactional data related to purchases and products search.
• How customer reacts to ad campaigns, offers, and advertisements.
• Concerns and queries information from chatbots and call centers.
• Data of prospective customers based on their demographics.

4. Applications of Customer Data
Platform (CDP)
This platform supports businesses in expanding their scalability and ROIs by
directly improving sales and marketing. The platform improves business
performance by providing data-driven insights into customer profiles.
• Customer profiles from CDP are extremely valuable, consistent, curated, and
diversified.
• Customer data platform provides unified and single-view customer profiles.
• Highly conducive to improving sales, marketing, and customer relationship.
• Improves customer retention, segmentation, and behavior analytics.

5. Benefits of CDP
CDP has multiple benefits as it collects customer profiles from diversified sources
that directly enhance business marketing.
• Provides well-curated and easily accessible customer data.
• Easy categorization of similar customer profiles.
• Provides a coherent view of customer data.
• Ability to integrate and share customer data across different systems.

6. Challenges in CDP
There are certain limitations and challenges involved in CDP regarding technical
and financial aspects.
• Challenges while integrating data across different systems.
• Collecting data from different sources requires time.
• Difficulty adapting new security protocols launched in different countries.
• Data security is critical for CDP while high amounts of customer data.

7. Conclusion
The main difference between CDP and other types of DMP is that it is devoted to providing
customer data management. IGT Solutions offer an all-inclusive and fit-to-purpose CDP to
ensure the best customer management. Since customers management is the backbone of
organizations, a comprehensive CDP will be highly advantageous to businesses as it enhances
business sales and marketing.

8. Get in Touch
www.igtsolutions.com