Too often we get caught up in our own biases, even the most compassionate of us. When we do, we lose sight of how to design and build platforms and experiences that work for all our users. We end up building for ourselves, the person who knows the system inside and out, the power user. And while people like us are important, they rarely make up the majority of users. We need to build things that anyone can learn quickly, use efficiently, make the user feel confident and powerful.
10. "We can’texpectmen
in startups in SoHo
to solvethe
problems ofpeople
inthe South Bronx
or ruralNepal."
-Stephanie Morillo
@gregtarnoff | tarnoff.info