Social Video Optimization, Explored
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Grant Crowell, Videologist, explains Social Video Optimization and the competitive advantages for businesses to be doing "social video" – featuring real success stories and tips.
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Social Video Optimization, Explored
- 1. $ By Grant Crowell, Videologist
- 2. 3 big questions I’ll answer aboutsocialvideo optimization…
- 3. What is it?
- 4. Why do it?
- 5. How shouldI do it? How shouldI do it?
- 8. No More Old Spice! (I promise)
- 15. VIDEOLOGY 101SOCIAL VIDEO MARKETING
- 16. AUDIENCE POLL!
- 17. “Social Video” What’s that?
- 18. What is it, really?
- 20. “social video” NOTin Wikipedia
- 21. Social Video (as I see it) Social video is the blending of video with human relationshipsfor the co-creation of value.
- 22. Types of Social Video User submissions Self-created Aggregated
- 23. What to measure in social video… Content, notAds Dan Greenberg, President of ShareThrough, says it’s about measuring these 3 things… Shares, not clicks Views, notimpressions http://www.reelseo.com/social-video-advertising/
- 24. Social Video Marketing Why do it?
- 27. More emotional
- 28. More interactive
- 29. More engaging
- 30. More empowering
- 31. More persuasive
- 32. More egalitarian
- 33. More personal
- 34. More impactful with sharing
- 36. “Video has become one of the most effective ways to motivate people towards certain behaviors.Video is a highly effective persuasion technology.”
- 38. Syndication
- 40. Comments and otheruser feedback
- 42. Sharing tools
- 44. Status updates
- 47. Escort / Dating
- 48. “Seeding”
- 49. Fling / STD
- 50. Intimacy
- 51. Monogamy
- 52. Taking partner for granted
- 53. BREAKUP
- 54. CreativeVideo
- 55. Video Ads
- 56. “Seeding”
- 57. Viral Video
- 58. Conversations
- 59. Brand loyalty
- 60. Taking customers for granted
- 63. Social Video Marketing’sideal growth… A co-dependent relationship between brands and consumers… Where both parties are treated as equals in the business relationship, sharing their content, ideas, and support for each other.
- 64. The remaining problem today with most “Social Video”Old Marketing to New Media Culture
- 65. “Social Video Marketing” Needs… Dialogue
- 66. “Social Video Marketing” Needs…
- 67. “Social Video Marketing” Needs… Going beyond just “Friends” and “Fans” And more emphasis on friendly, personal, helpful service.
- 70. Sustaining the relationship, and;
- 73. Video Info-tainment in commerce
- 75. Different social video styles for consumer funnel
- 77. Social Video as business culture
- 79. Social Video as customer culture
- 81. Zapposplans on shooting a video for all incoming new product this year. That turns out to be around 100,000.
- 82. They are currently getting about 20,000 video hits a day on the site.
- 83. Now have 19,000 videos indexed on google.
- 84. Zapposoffers social media share (facebook, twitter, blog) icons on all product videos.
- 86. Social video in eCommerce
- 87. Social Video in Personal Conversation
- 88. Social Video in User Q&A
- 89. Social Video in User/Expert Q&A
- 91. The customer apology Bit.ly/DominosApology
- 92. How do I measure success?
- 93. How should you measure success? Checklists are nice, but…I highly recommend user testing and customer feedback.
- 95. My Top 10 Social Video Optimization Tips Simplify Go Mobile In-house studio Collaborate Aggregate Transcripts YouTube – Promoted Videos Recorded Video Chat Facebook “Like” of Videos for Fans Sponsor Web Celebrities for brand placement For a free in-depth Social Video Project Guide, Email Grant@ReelSEO.com, subject line “social video guide.”
- 96. Your Social Video Project Guide Passion Pay attention! Plan Platform Practice Publish Promote Participate Performance Party! For a free in-depth Social Video Project Guide, Email Grant@ReelSEO.com, subject line “social video guide.”
- 98. Facebook Video Marketing Tipsfor a “Socialized Business Strategy”
- 99. Facebook Video Marketing Tipswith Social Media Expert Mari Smith
- 100. Best Facebook Apps for VideoMore results available at ReelSEO with search for “facebook video marketing.”
- 102. What’s the Business Value of Twitter Video Marketing?
- 103. Twitter Micro-Video Marketing Strategies for Business
- 104. Twit Happens: Tips to OvercomeLegal Dangers with Video on TwitterMore results available at ReelSEO with search for “twitter video marketing.”
- 106. How to Add Video to LinkedIn’sCompany Profile Services Tab.More results available at ReelSEO with search for “linkedin video marketing.”
- 107. Social video project management, distribution, and analytics platform
- 110. Your Social Video Project Guide Passion Pay attention! Plan Platform Practice Publish Promote Participate Performance Party! For a free in-depth Social Video Project Guide, Email Grant@ReelSEO.com, subject line “social video guide.”
- 111. Final Thought…
- 112. OPTIMIZE YOURSELF! Take some the time to engage with your audience one-on-one with video.
Editor's Notes
- We have a column dedicated to “social video,” which shows up #5 in Google for that same term.
- Who here knows what social video is?Who here would like to define it for me?
- it’s helpful for any business that is doing social video, to understand the distinction between the optimization of video for search engine performance versus social media channels; also, between computers and real people.Video SEO, or “vSEO,” is about optimizing your video content for attracting unique visitors from web-based search engines’ organic results and video search results to your website.Source: Social Video Optimization Vs. Video Search Optimization: Which is Better? http://www.reelseo.com/social-video-optimization/#ixzz1N9ZFoBgJ ©2008-2011 ReelSEO Video Marketing
- http://video-commerce.org/2011/05/sex-social-video/
- More than just customer service, more than just customer relationships, it’s customer culture.