Originally presented at the Internet Retailer Conference & Expo June 4, 2015. Videos that engage shoppers demand a story—even if it’s only a 5- or 10-second story about a product’s benefits. Learn what makes video storytelling so compelling for engaging audiences; and discover strategies and tactics for your own video storytelling success. Presented by: Grant Crowell - Video Strategist - GC Interactive Brian Massey - Founder and Managing Partner - Conversion Sciences