2. A global technology market research provider
www.vansonbourne.com
About Us
2
• Independent, trusted and specialist
• Over 20 years of research experience
• Delivering great insight and value for money
• Research with real statistical rigour
• Expertise in sampling, design and assured project
management
Helping vendors and PR agencies better
understand and communicate in their markets
4. www.vansonbourne.com
Why Vanson Bourne?
4
Our demonstrable track record of with
technology companies. We have the
experience and expertise that you
need.
Our collaborative and pragmatic
approach. We work to ensure that we
understand your needs and objectives.
We work to deliver solutions that are
robust, credible, achievable and cost-
effective.
We go beyond the numbers, providing
the insights and market context
essential for effective technology
marketing.
Our common-sense, jargon-free
business style guarantees the clarity
and certainty you need to keep your
marketing plans on track.
Our Vanson Bourne Business Panel
guarantees access to a wide
community of qualified IT professionals,
buyers and users. This means we can
test research ideas quickly, so that we
know the research themes are correct.
5. www.vansonbourne.com 5
What Our Clients Say
“Building thought leadership was the research’s key driver. This approach ensured that we can
base our go-to-market activities on primary data and Vanson Bourne as an independent market
research specialist challenged our main hypothesis in its methodology. We obtained deep
market insights that are shaping our marketing plans and helping us deliver our growth
strategy.”
David Carmichael,
Director of Service Line Marketing, Avanade
“This project with Vanson Bourne has given us real insight into market readiness for this
technology and the appetite for it has been central to developing our business strategy. It has
given us a platform to go out and be a thought leader in this space.”
Rachel Godwin,
Senior Manager, Press and Analyst Relations, EMEA, Progress Software
"You guys are great! Utterly professional, quick to grasp the objectives and help us achieve
them, committed to the best possible service and always there to bounce ideas off.”
Alison O'Leary,
Senior Vice President, Racepoint Group
“This research from Vanson Bourne has been of tremendously high value. In fact I’d say it has been
of value to both the market as well as the Cloud Industry Forum. It was a project aimed at finding out
the who, what, why, when and how of cloud based services according to the people that matter – the
end users and the channel – and as such it has been incredibly valuable.”
Richard Merrin,
Managing Director, Spreckley Partners
“Our Cloud computing study has shown real insights into the market dynamics of Cloud adoption and
firms’ risk tolerance when innovating in IT. The research has been well received by the different
geographical regions and provided vital trends information for local media.”
Gavin Bradbury,
Senior Vice President, Global Marketing, NTT Com Security
“Vanson Bourne’s approach was very professional and helpful. They were easy to work with and very
responsive on anything from research themes to presenting results back to us as well as fact-checking
on our press materials.”
Grant Currie
Head of Technology Practice, Porter Novelli
Continuous customer feedback shows our current NPS score at 68% and we have a 79% client
retention rate.
