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BY
GVVSV PRASAD BABU
Lecturer in commerce
Govt.Degree College, Narsipatnam
French word
“environer”

BUSINESS ENVIRONMENT
MICRO MACRO
 ORGANISATION
 SUPPLIERS
 MIDDLEMEN
 COMPETITORS
 CONSUMERS
 PHYSICAL
 ECONOMIC
 SOCIAL
 CULTURAL
 LEGAL
 POLITICAL
 TECHNOLOGICAL
INTERNAL ENVIRONMENT
EXTERNAL ENVIRONMENT
CONTROLABLE
UNCONTROLABLE
STRENGTHS OPPORTUNITY
WEAKNESS THREAT
SWOT
Business environment

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