It did not take very long for responses to start flooding our email box. Both small and large media outlets responded within minutes of receiving our email pitch.

1. The TurnKey PR review of Best Crowdfunding PR Methods
Beverly Hills, LA – 12-OCTOBER-2015 - TurnKey PR believes in using a data-driven method to pitch all our
story ideas. This is the process that we use for most of our accounts, and the one we did use our Waybu
account:
* Create a media list and send bulk emails to everyone on the list.
* Choose a story idea pitch template that we designed. This template has gone through extensive
refining and A/B testing.
* Customize the template, varying each one differently. This includes making the email subject lines
different.
* Email one version of these pitches to at least 100 small media outlets.
* Use our own data analysis worksheet to see how many people responded favorably to our email pitch.
* From the responses a single 'winning' pitch will emerge from the bunch. Working on this one pitch will
make it better and better.
* Take this winning pitch and scale it to reach the large media outlets, as well as thousands of other
media contacts.
* * For Waybu we went to small media outlets to test our 'college entrepreneurship' story ideas. We
reached out to those businesses that actually prefer highlighting stories about small businesses and
entrepreneurs.
After we finished our testing, we finally decided that the email subject line that was the overall winner
is:
Story Idea: College Entrepreneurs Start Sustainable Brand Of Eyewear
We find that this pitch offers a lot of positive content, and is a fun and breezy line.
* The TurnKey PR media team then sends the story idea pitch to a few media outlets, before reaching
for a wider contact range.
* Next step is to send the story out to various media outlets like newspapers, magazines (both men's
and women's), morning tv shows, lifestyle bloggers, and radio shows that play during rush hour
commutes. These reach a wide audience rather quickly.
Our Success
It did not take very long for responses to start flooding our email box. Both small and large media outlets
responded within minutes of receiving our email pitch. Comments such as "we love it!" and "this is fun"

2. from editors, producers, and reporters made our staff smile. It didn't matter who we sent our story pitch
to, they all had an emotional response and wanted to let us know. We are so glad they did!
As main street media began broadcasting segments of our story, and articles about the story were
published, we were excited to think that we might reach a high syndication factor. Once our story was
out there, other media outlets wanted to cover it.
Once the story reaches the most influential media outlets, other media will want in on the story, and we
don't even have to send a pitch to them. TurnKey PR used this technique for our Waybu account; we do
the same for all our projects.
Before we knew it, there was coverage of our story worldwide - from many places that were not even
on our media list. When this became a daily occurrence, we knew our campaign was now a viral PR hit.
The End Results
No matter how we measure it, our campaign for Waybu is a huge success. Over 5 million people saw our
story, thanks to more than 50 different media outlets sharing it with a global audience.
TurnKey PR offers our customers the perfect solution for their every need, no matter what the project is.
Whether you are in design, tech, music, film, or print, the process for every project is basically the same.
We know our PR process works because we have helped artists, inventors, entrepreneurs,
crowdfunders, and startups. Further more, there are dozens of our success stories on Kickstarter and
Indiegogo, all which assure us that our methods really do work.
Knowing our success rate, isn't it time to get PR for your own project? All you need to do to start the
process is visit our website: https://turnkeypr.com/. The TurnKey PR team is always more than happy to
address your concerns and answer any question you may have. Members of the press and those who
have further questions about the contents of this press release are invited to contact David Zoza at the
location described below.
Contact Person Name: David Zoza
Company Name: TurnKey PR
Address: 8665 Wilshire Beverly Hills, Los Angeles, 90211 United States
Contact Telephone Number:(800) 557-4094
Email: press@turnkeypr.com
Website: https://turnkeypr.com/