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Bringing Your Business Online- Website Basics

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An introduction to the basic concepts needed to start a website; the real estate analogy.

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Bringing Your Business Online- Website Basics

  1. 1. BRINGING YOUR BUSINESS ONLINE<br />Goebel Media Group<br />www.goebelmedia.com<br />
  2. 2. What are the FACTS about web users?<br />Adults over the age of 55 are the fastest growing population on the internet.<br />19% of consumers said they planned to spend MORE on the web channel in 2009 despite the economic climate.<br />-Forrester Research<br />
  3. 3. What are the FACTS about web sales?<br />According to Forrester Research, online sales in the US are expected to reach $331 billion in 2010.<br />Online sales growth rate continues its upward trend by as much as 13% per year.<br />
  4. 4. HOME (SITE DESIGN)<br />ARCHITECT(WEB DESIGNER)<br />ADDRESS (DOMAIN)<br />123<br />LAND (HOSTING)<br />THE REAL ESTATE ANALOGY<br />
  5. 5. DOMAIN NAME<br />www.example.com<br />About $10/year at GoDaddy.com<br />Buy your domain name before someone else does! <br />Search engines prefer .com’s, .net’s, and .org’s<br />
  6. 6. WEBSITE HOSTING<br />Web hosting is space on servers, which are computers that can be accessed by anyone with an internet connection.<br />Around $10/month (depending on size of your site)<br />Look for: 99.9% uptime, great hosting support, and weekly data back-up<br />
  7. 7. CHOOSING A WEB DESIGNER<br /><ul><li>Look for a designer that…
  8. 8. Will get to know your business.
  9. 9. Accepts criticism.
  10. 10. Has experience in:
  11. 11. Web design
  12. 12. Programming
  13. 13. Graphic design
  14. 14. SEO</li></li></ul><li>BUILDING A WEBSITE<br />Avoid using free services<br />What to include on your site:<br />Logo and slogan (if applicable)<br />Contact information and/or form<br />A way to convert traffic into customers<br />Sales component<br />Lead forms<br />Analytics<br />
  15. 15. WEBSITE MAINTENANCE<br />The importance of regular updates<br />Update content<br />Add pages<br />Change images<br />Redesigns/Add-ons<br />
  16. 16. SUMMARY OF COSTS<br /><ul><li>Domain name
  17. 17. $10/year
  18. 18. Hosting
  19. 19. $60-120/year
  20. 20. Site design
  21. 21. Varies; one-time cost
  22. 22. Maintenance
  23. 23. Web designer’s hourly rate</li></li></ul><li>QUESTIONS?<br />
  24. 24. EXAMPLE SITE COST<br /><ul><li>Domain name: $10/year
  25. 25. Hosting: $60/year
  26. 26. Site design: $2480
  27. 27. Static website with 5 interior pages, a lead form other than the “Contact Us” form, a photo gallery, and a simple administrative back-end</li></ul>________________________________<br />$2550<br />

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