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ARE YOU 
FACTORING THE CUSTOMER SERVICE IMPACT 
ON YOUR BUSINESS RESULTS? 
COSTUMERS PREFER ASSISTANCE OVER THE FOLLOWING CHANNELS 
SHARE ON 
BROUGHT TO YOU BY 
INTERNATIONAL CALL 
FORWARDING 
1 800 600 6151 US & CANADA 
+1 310 281 5539 INT'L 
61% 
PHONE 
51% 
ONLINE 
DATA 
51% 
ONLINE 
DATA 
57% 
LIVE 
CHAT 
60% 
EMAIL 
CUSTOMERS EXPECT TO RECEIVE 
SUPPORT QUICKLY. 
71% EXPECT SOME ASSISTANCE 
WITHIN FIVE MINUTES. IF THEY 
DON’T GET IT 48% WILL ABANDON 
THE SITE. 
72% OF ALL CONSUMERS BELIEVE IT 
TAKES TOO LONG TO REACH A LIVE 
AGENT. 
69% SAID THEY WERE ON 
HOLD FOR TOO LONG. 
92% OF ALL INTERACTIONS 
HAPPEN VIA THE PHONE. 
85% OF CONSUMERS ARE 
DISSATISFIED WITH THEIR PHONE 
EXPERIENCE. 
82% OF PEOPLE HAVE STOPPED 
DOING BUSINESS WITH A 
COMPANY DUE TO BAD CUSTOMER 
SERVICE 
40% OF PEOPLE BEGIN PURCHASING 
FROM A COMPETITIVE BRAND 
BECAUSE OF ITS REPUTATION FOR 
GREAT CUSTOMER SERVICE 
IT TAKES 12 POSITIVE 
EXPERIENCES TO MAKE UP 
FOR 1 NEGATIVE EXPERIENCE 
IT COSTS 7 TIMES MORE TO 
ACQUIRE A NEW CUSTOMER 
THAN RETAIN AN EXISTING 
ONE. 
70% OF CUSTOMERS WILL 
DO BUSINESS WITH YOU 
AGAIN IF YOU RESOLVE 
THEIR COMPLAINTS. 
WHEN COMPANIES OFFER 
GREAT CUSTOMER 
EXPERIENCE 
86% OF CUSTOMERS WILL 
PAY MORE 
40% WILL BUY MORE 
CUSTOMER 
CHURN IS 
ATTRIBUTED 
TO THE 
POOR 
QUALITY OF 
CUSTOMER 
SERVICE. 
55% 30% 
OF CUSTOMERS WOUL D 
PAY EXTRA TO 
GUARANTEE A BETTER 
SERVICE 
HAPPY CUSTOMERS 
WHO GET THEIR 
ISSUE RESOLVED 
TELL ABOUT 4-6 
PEOPLE ABOUT 
THEIR EXPERIENCE. 
A 10% INCREASE IN 
CUSTOMER RETENTION 
LEVELS RESULT IN A 30% 
INCREASE IN THE VALUE 
OF THE COMPANY.

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Are you factoring the customer service impact on your business

  • 1. ARE YOU FACTORING THE CUSTOMER SERVICE IMPACT ON YOUR BUSINESS RESULTS? COSTUMERS PREFER ASSISTANCE OVER THE FOLLOWING CHANNELS SHARE ON BROUGHT TO YOU BY INTERNATIONAL CALL FORWARDING 1 800 600 6151 US & CANADA +1 310 281 5539 INT'L 61% PHONE 51% ONLINE DATA 51% ONLINE DATA 57% LIVE CHAT 60% EMAIL CUSTOMERS EXPECT TO RECEIVE SUPPORT QUICKLY. 71% EXPECT SOME ASSISTANCE WITHIN FIVE MINUTES. IF THEY DON’T GET IT 48% WILL ABANDON THE SITE. 72% OF ALL CONSUMERS BELIEVE IT TAKES TOO LONG TO REACH A LIVE AGENT. 69% SAID THEY WERE ON HOLD FOR TOO LONG. 92% OF ALL INTERACTIONS HAPPEN VIA THE PHONE. 85% OF CONSUMERS ARE DISSATISFIED WITH THEIR PHONE EXPERIENCE. 82% OF PEOPLE HAVE STOPPED DOING BUSINESS WITH A COMPANY DUE TO BAD CUSTOMER SERVICE 40% OF PEOPLE BEGIN PURCHASING FROM A COMPETITIVE BRAND BECAUSE OF ITS REPUTATION FOR GREAT CUSTOMER SERVICE IT TAKES 12 POSITIVE EXPERIENCES TO MAKE UP FOR 1 NEGATIVE EXPERIENCE IT COSTS 7 TIMES MORE TO ACQUIRE A NEW CUSTOMER THAN RETAIN AN EXISTING ONE. 70% OF CUSTOMERS WILL DO BUSINESS WITH YOU AGAIN IF YOU RESOLVE THEIR COMPLAINTS. WHEN COMPANIES OFFER GREAT CUSTOMER EXPERIENCE 86% OF CUSTOMERS WILL PAY MORE 40% WILL BUY MORE CUSTOMER CHURN IS ATTRIBUTED TO THE POOR QUALITY OF CUSTOMER SERVICE. 55% 30% OF CUSTOMERS WOUL D PAY EXTRA TO GUARANTEE A BETTER SERVICE HAPPY CUSTOMERS WHO GET THEIR ISSUE RESOLVED TELL ABOUT 4-6 PEOPLE ABOUT THEIR EXPERIENCE. A 10% INCREASE IN CUSTOMER RETENTION LEVELS RESULT IN A 30% INCREASE IN THE VALUE OF THE COMPANY.