A easy to use and read one page slide providing effective details how to use Twitter for your job search and effective ways to leverage Twitter in business. The Twitter Job Search Guide - 1 Page Book Summary

1. “Twitter has become the most effective tool for click-throughs. Twitter yielded a
Twitter Job Search Cheat Sheet whopping average of 19.04 clicks, whereas Facebook only produced 2.87 clicks.”
- Fast Company, Oct 12th, 2010
Why Twitter for Job Search? How to set Twitter Account Correctly Jump Start
1. Connection and support group • Use full name as twitter name • Top 10 Job Search Twitter List http://www.job-
• Use full name, profession or personal brand as hunt.org/job-search-news/2009/11/29/job-hunts-top-
2. Search for jobs (use hashtag #) – 10-job-search-twitter-lists/
tweetmyjobs.com, twitterjobsearch.com, etc. username
• Bio – complete using 160me – critical • Be active and participate
3. Locate job leads & message recruiters your interest • All time best twitter bios: • Take relationships offline
4. Find the hidden jobs that are not posted http://www.businessesgrow.com/2010/12/09/2 • Follow people – but remember quality over quantity
5. Promote your brand and manage digital dirt 0-of-the-all-time-best-twitter-bios/ • To get followers – picture, be giving(4:1 tweet
6. Expand your network quickly – not symmetrical like • Twitter web address – use link shortener of ratio), have good content, pick a topic and get known
Linkedin which requires link acceptance your Linkedin profile URL so you can also track for something
7. Retweet and give credit – leads to conversations • Break down resume into 6 or 10 tweets • Retweet, retweet, retweet
• Cover letters in 10 tweets • 75:25 professional: personal tweet content ratio
8. Position yourself as a resource • Customize background – but don’t be loud
Best Practices Effectively Tweet in only 15 minutes a day Analyzing
• Active Participation – build community • Use Tweetdeck.com – desktop software to organize • Klout.com
followers, respond, track • Followerwonk.com
• Focus on “build and share”
• Set direct message to text your phone
• Specific about what you want – skills, strengths, and preferred job function • Twitalyzer.com – measures influence
• Nutshell mail – save time monitoring
• Job search is like dating – get to know people, have to build relationships mentions, retweets and followers • Twittergrader.com
• Post updates and shout outs • Use twitterlater.com to drip your tweets
• Be clear about brand – helps people in your network get a quick picture of • When to tweet – tweetclock.com, best times – 9-
who you are 11am, 3-5pm, and 11pm-midnight
• Set up Google alerts to give you info about what to tweet
• What to share – use AIM – who is my Audience, what is the Intended Impact
and what is the Message?
• Search lists of employers with presence on Twitter
Personal Branding
1 Online Identity 2 Developing Your Message 3 TwitPitch
• Check your online identify – search Google and • Core attributes • 10 second escalator pitch
look at www.onlineidcalculator.com • Career brand – business application of brand – • 160me – micro bio, twitter bio, bio
• Drip, drip communication plan what you do in the workplace – Who are you in three words
• Buy your name URL and set up site or blog • Brand Statement – description of what you bring – What makes you unique
• Complete profiles on social networking sites – 70% to the table - what, how, with whom, what
– Name one big win in your career
of profiles not complete – this is what search happens when you do it
– Tell what you want – “looking for next big
engines pick up • Branded Value Proposition (BVP) – value in
leadership role”
marketplace – answers what is in for me?
www.15secondpitch.com – free wizard