This document discusses why managers should understand organizational behavior (OB). It notes that OB emphasizes practical application of topics like motivation, leadership, teamwork, and change. Understanding OB allows managers to appreciate individual behaviors within the context of the organization and how individual behaviors collectively influence business performance. Understanding OB gives managers abilities like identifying and promoting positive behaviors, creating a positive work culture, motivating prosocial behaviors using psychological tools, identifying causes of antisocial behaviors, and assessing employee response to organizational change.