Why Humancredit? How does it work? The essentials on only two charts...

1. press release· © Humancredit gGmbH. All rights reserved · July 1, 2015 · www.humancredit.cc
intrusive ads
BLOCK
20% ad-blocked
inventory2
60% negative
ad engagement1
ad-blinded users
BLIND
advertisers ad marketers
publishersweb users
Status Quo
Source: 1
Pagefair 2014, 2
Adobe Report 2013

2. press release· © Humancredit gGmbH. All rights reserved · July 1, 2015 · www.humancredit.cc
fair ads
fair, relevant
& signed ads
feedback
& interests
accepted ads
advertisers
with an ethical1
commitment
ad marketers
with OBA certificate2
publishers who accept
Humancredit
web users who accept fair ads
and do good
Humancredit
human 2 business dialogue
1
advertisers have to be members of the UN Global Compact network,
or to comply with the UN Global Compact’s 10 principles
2
ad marketers that are EDAA OBA certified,
or comply with the 7 principles for online behavioral advertising