The document discusses clothing and makeup suitable for a teenage audience. It describes choosing a typical going-out outfit for a teenage girl that is not too dressy, such as a fluorescent dress. This was to capture a teenager who likes to go out but not overdress. Once the outfit was selected, the hair, makeup and other aspects had to complement it. The hair was kept simple down and makeup minimal except for bold red lipstick, which was an important statement for the digipack design.