1. Welcome to
@adtechanz
#atmelb

2. Keynote Presentation
“Digital Darwinism”
Joe Crump, SVP of Strategy & Planning
@josephcrump / @Razorfish

3. Keynote Presentation
“The Future Of AFL Club Media”
Ian Coutts, General Manager, Communications
@CFC_Coutts @Carlton_FC

4. “Data Driven Networks
Enhancing Brand
Engagement Online”
Actionable Insights;
• What legal risks do organisations face with social media
sites?
• Comparing traditional and digital marketing legalities
• Privacy and security trends
@JeffR_Melb_AU @thechrisgross

5. “From Madmen To
Mathmen”
Actionable Insights;
• With inevitably limited resources do marketers know the best ways of utilising
these tools and should the agencies now take the lead in educating brands?
• Are agencies stuck in the middle of media buyers and sellers?
• At what point is the agency plan different to the client plan?
@sethyates /@brandscreen @Responsys @Mi9_media

6. “Don’t Sell Me ... Tell me - The
Attribution Of Digital
Monetisation”
Actionable Insights
• How do you close the measurement loop and monitor the value of the media
channels to see which are being monetised and are really driving your sales?
• When does a media plan become a revenue plan?
• If you're not in the discussion, you're missing the opportunity to influence -
how can you hold sway without being salesy?
@ncesimms / @HJHeinzCompany @BlueArcgroup

7. “Online Retailing;
Making More Of What
You Already Have”
Actionable Insights;
• Closing the purchase loop to improve online engagements along the customer
decision journey
• Is the planning of online retailing too strict when there is so much learning to
come?
• Where does e-commerce drop off and m-commerce pick up?
• How much influence does search marketing have for Australian retailers?
@garytempleton / @studiocom @sitecoreanz

8. “Sports & Digital:
Engaging and Activating
Fans”
Actionable Insights
• How to manage large fan bases on social platforms
• What fan engagement strategies work well in sports & how can they be
adapted
• What social and digital metrics are important and why
@seancallanan /@SportsGeekHQ @vCricketAU
@kimtren /@TennisAustralia @Jonno_Simpson /@AFL

9. “Google Is Now 14 Years
Old So Talk To It Like It’s
Actionable Insights
a 14 Year Old”
• The newest tactics for getting your content visible in the right place at the
right time
• The implication of voice recognition and Siri in the mobile and SEO space
• How to get your content ahead of the competition in search results
• Tools for building your SEO strategy and maximing on the impact of your
digital existence
@reseo