1. For Immediate Release: April 10, 2013
Contact Tammy Wheeler// 314.633.3606
tammy.wheeler@majorbrands.com
Pernod Appoints Major Brands in Missouri
ST. LOUIS, MO -- Major Brands has been appointed as the exclusive distributor of the full line
of Pernod Ricard USA wine and spirits in Missouri, effective May 1, 2013. Major Brands has had a
long relationship with the brands in Pernod’s vast portfolio, some of which the company has been
selling in Missouri for more 65 years.
“As an independent wholesaler in a highly competitive environment, Major Brands takes great
pride in its ability to deliver outstanding results for our suppliers and outstanding service for our 10,000
retail customers,” said Sue McCollum, Chairman and CEO of Major Brands. “Pernod’s decision
recognizes the unique value that a Missouri-based business can provide in the Missouri marketplace.”
Bryan Fry, President and Chief Executive Officer, Pernod Ricard USA, said Major Brands was
chosen based on its local market expertise, as well as its planning and execution skills. "We are very
pleased to be able to achieve our goal to consolidate the distribution of our premium portfolio into one
wholesaler in Missouri, as this move will further strengthen our powerful Route to Market in that state,"
Fry said.
Major Brands is a third-generation, independent Missouri-based wine and spirits distributor with
offices in Cape Girardeau, Columbia, Kansas City, Springfield and St. Louis. Major Brands carries the
industry’s leading brands and is proud to be the distributor of many of Missouri’s most successful
homegrown products, from Schlafly Beer to St. James Wine to Crown Valley’s Fizzy Izzy Root Beer.
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