2. Artists name: Enter Shikari. Artists genre: Post-Hardcore, Electroni ore, Metalcore (early). Name of label: Ambush Reality, Tiny Evil, PIAS Recordings (Europe), Hopeless Records (America). Type of label: Independent record label. Being signed to a label like this will impact the success of the artist because where they are signed to an independent record label they have more freedom to do what they believe their audience will be attracted to and what they will enjoy. 5 Creative adjectives to describe Enter Shikari: Entertaining Inelegant Imaginative (for example the Juggernauts video http://www.youtube.com/watch?v=9055NLRl-6Y) Theatrical Extravagant

4. Gender: Both genders

5. Ethnicity: White

6. Location: Britain and America

7. Interests: Playing Xbox and other gaming platforms, left wing politics, listening to post-hard core music/music similar to Enter Shikari, going to gigs, socialising.

8. Audience type: NicheArtist’s appeal Entertainment: Concert to here the band play live, interviews with the band Information: their fans can learn about Enter Shikari’s style, past and what they get up to day to day (this information can be found in all different places. Such as: magazines, gig programmes and online) Social relationships: Fans can become friends with each other, friends are interested in the same types of music, you can meet new people at their gigs and you can relate and chat to other fans on social networking sights Personal identity: the band are relatable to their audience through the way they dress, their tattoos and their lyric that are relatable to their young audience. Such as: ‘for our generation’

10. Other items like wrist bands and hats.

11. CD’s and DVD’s

12. BadgesOn their store website they also have links to videos and other information about the band.

16. Download festival - http://www.youtube.com/watch?v=-obJHB7ye4k

19. The fact that the band choose to have interviews with small magazines means that they are trying to target a niche audience and properly trying to make a statement to their audience, that they are not mainstream and that they are real people.

21. Stars as personalities: The Band try to give of the impression, especially early in their career, that they are normal boys from Hertfordshire. This idea can be seen in pictures of the band, where working class brands, such as Adidas, can be seen on their clothing.

22. Stars as products: Back in 2007, when the bands debut album was released, there was a gap in the market for a new post-hard core, British band, which made them popular and created a lot of money for the band’s record label.