The global attractiveness of Sillicon Valley: where ICT changes the world From the global ICT workforce, 2.8 million people would like to work in Silicon Valley Results indicate that London, Singapore, and Sydney are the largest competitors of Silicon Valley when looking at the volume of the potential labor market. Silicon Valley is rated … • 4 times more popular by Dutch • 7 times more popular by Finns • 4 times more popular by Australians … compared to the global average.

2. Geographic perspective of Sillicon Valley

3. Global ranking Sillicon Valley
To measure the global attractiveness of Silicon
valley, we asked potentials with an ICT related
function which cities they would like to work in abroad.
Silicon Valley is located in the San Francisco Bay
area, covering both San Francisco and San José.
From the global ICT workforce, 2.8 million people
would like to work in Silicon Valley.
When compared to other global cities,
Silicon Valley is ranked 11th as destination area. Most
popular are London, New York, and Singapore.
Source: Global Talent Mobility Survey 2011

4. Global competition for Sillicon Valley
The potential ICT labor force was asked which cities they consider working in besides Silicon Valley.
When putting the outcomes in a matrix, the most important competitors become visible.
Source: Global Talent Mobility Survey 2011

5. Global competition Sillicon Valley
Competition in volume
Results indicate that London, Singapore,
and Sydney are the largest competitors
of Silicon Valley when looking at the
volume of the potential labor market.
Geographical competition
Other American coastal cities such as
San Diego, Los Angeles, Miami, and
Boston represent geographic competitors.
The new Silicon Valleys
Dublin and Singapore were indicated as best new global cities for startups by Fortune, sharing
Silicon Valleys combination of creativity and capitalism. Furthermore, according to the BBC, London
has the ambition to become one of world’s great technology hubs. The developments in
Dublin, Singapore, and London make them attractive for ICT talent and is reflected by their high
rankings as preferred cities next to the San Francisco area.
Source: Global Talent Mobility Survey 2011

6. Global ICT potential
Large volume in Asia
In terms of volume, the majority of the potential workforce with an ICT background that prefers
Silicon Valley lives in India (38%) or China (22%).
Extremely popular among
Silicon Valley is rated …
• 4 times more popular
by Dutch
• 7 times more popular
by Finns
• 4 times more popular by Australians
… compared to the global average.
Asian labor market
The potential labor force from the large
Asian countries China and Indonesia is
less than average interested to work in
Silicon Valley. This seems logical, since
Singapore is more popular and located
in Southeast Asia.
Source: Global Talent Mobility Survey 2011

7. • Located in the San Francisco Bay area, Silicon Valley houses large multinational
technology corporations such as Google, Apple, Intel, Facebook, and HP
• Home of the first microprocessor and center of the Internet bubble
• Preferred location for small, ICT related startups
• According to the Silicon Valley Index 2011, the population of Silicon Valley
was 3 million and the number of jobs 1.3 million.
• While other cities like Bangalore (India) claim to be ‘Valleys’, the San Francisco area
remains the leading hub for high technology innovation and production

8. The Global Talent Barometer
• Global online research
• Partner: The Network
• 2011, 3th version
• Research already conducted in 2006 – 2009, parts comparable
• Global labor mobility
• In 66 countries
• With data on more than 100 cities
• With data on more than 125 companies
• With 162.495 interviewees
• In 26 languages
• Clients: Philips, Logica, ADP, Alexander Mann, Tom Tom, Maersk,
Friesland Campina, ASML, USG, Manpower and more
Source: Global Talent Mobility Survey 2011

9. Characteristics potential ICT workforce
Silicon Valley
Source: Global Talent Mobility Survey 2011

10. Mobility drivers to Silicon Valley
Area Value Drivers (AVD)
Main drivers
The most important drivers are better
career opportunities (72%) and an
opportunity to broaden experience (60%).
Networking
Much higher than the global average,
54 percent of the potentials want to
meet new people or build a new network.
Making a change
An interesting finding is that compared to
the global workforce, making a change in
the world is more important for potentials.
Silicon Valley is the nursery for life changing
ICT products and services, and potentials
want to be part of this.
Source: Global Talent Mobility Survey 2011

11. Relocation information for potentials
We asked potentials with a preference for
Silicon Valley when working abroad what relocation
information they want from a foreign employer.
Most important is accommodation (78%), followed by
standard of living (72%) and transport links (57%).
More than the global average
• Accommodation
• Standard of living
• Transport links
• Climate
• Taxes
Less than the global average
• Comfortable social environment
• Local facilities
Source: Global Talent Mobility Survey 2011

12. Top-10 employers of interest
Silicon Valley is known for its high-tech, ICT related companies. This is
reflected by the top-10 employers of interest for the potential workforce.
1. Google
2. Microsoft
3. Apple
4. SAP
5. Facebook
6. Siemens
7. Sony
8. IBM
9. Accenture
10. Cisco
All companies are more than average popular
for ICT potentials that prefer Silicon Valley.
Noteworthy is Facebook, rated 10 times more
popular compared to the global workforce.
Source: Global Talent Mobility Survey 2011

13. Working abroad
Contract type
More than the global average, the majority
of ICT talent prefer a temporary contract of
12 months or longer. Considering the fact
that they are also willing to stay abroad for a
longer period, the potential workforce aims
at a long-term relationship with an employer.
Job hunting
• Job websites (86%) are most used when
looking for a job abroad
• More than average, national/regional and
local newspapers are sources for finding
vacancies
Source: Global Talent Mobility Survey 2011

14. The global workforce and Silicon Valley
• Silicon Valley is the high technology hub for large multinationals and startups. While very
popular, new ‘Valleys’ such as London, Dublin, and Singapore are important competitors
and also preferred by the potential workforce.
• The European labor market is extremely interested to work in Silicon Valley. Country specific
recruitment seems to be an effective way of targeting potentials.
• Making a change in the world is a typical mobility driver for potentials that want to work in
Silicon Valley. In order to attract the labor force, the innovative and creative character of the
San Francisco area should be emphasized. It is the place to be for developing ICT solutions
that matter.
• Compared to the global average, Silicon Valley is very popular among students. Campus
recruitment, internships, or inhouse days are recommended for approaching new ICT talent.

15. Make and have your own detailled global
recruitment analyses
Wanting to know more about Global Talent Barometer and Global
Recruitment Intelligence, please connect/contact with Geert-Jan
Waasdorp, Intelligence Group
http://www.intelligence-group/nl/en
http://www.globaltalentbarometer.com
Geert-Jan Waasdorp
Global Recruitment Intelligence Consultant
Founder of Intelligence Group
Geert-Jan@intelligence-group.nl
http://nl.linkedin.com/in/waasdorp
@waasdorpigi
More information about the data, look at:
http://www.intelligence-group.nl/media/files/Downloads/Global%20Recruitment%20Intelligence%20IG.pdf

16. Countries we all know about:
• Algeria • Hungary • Romania
• Australia • India • Russia
• Austria • Indonesia • Saudi Arabia
• Bahrain • Ireland • Serbia
• Belarus • Israel • Singapore
• Belgium • Italy • Slovenia
• Bosnia • Ivory Coast • South Africa
• Brazil • Jordan • Spain
• Bulgaria • Kazakhstan • Sweden
• Cameroon • Kenya • Switzerland
• Canada • Kuwait • Tunisia
• China • Latvia • Ukraine
• Croatia • Lebanon • United Arab Emirates
• Czech Republic • Lithuania • United Kingdom
• Denmark • Luxemburg • USA
• East Africa • Malaysia
• Egypt • Morocco And much more…
• El Salvador • Nigeria
• Estonia • Norway
• Finland • Oman
• France • Panama
• Germany • Philippines
• Ghana • Poland
• Greece • Portugal
• Guatemala • Qatar

17. Cities we all know about:
• Abu Dhabi • Cologne • Kuala Lumpur • Nice • Sofia
• Adelaide • Copenhagen • Las Vegas • Ontario • Stavanger
• Amsterdam • Dallas • Lausanne • Oslo • Stokholm
• Antwerp • Doha • Lisbon • Ottawa • Stuttgart
• Athens • Dresden • Liverpool • Paris • Sydney
• Atlanta • Dubai • Ljubljana • Peking • Taipei
• Auckland • Dublin • London • Perth • Tel Aviv
• Bangkok • Düsseldorf • Los Angeles • Prague • Tokyo
• Barcelona • Edinburgh • Luanda • Quebec • Toronto
• Basel • Estocolmo • Luxemburg • Riga • Toulouse
• Beijing • Florence • Lyon • Rio de Janeiro • Turin
• Bergen • Frankfurt • Madrid • Rome • Valencia
• Berlin • Geneva • Málaga • Rotterdam • Vancouver
• Bern • Glasgow • Manchester • Salzburg • Vantaa
• Birmingham • Gothenburg • Manila • San Diego • Venice
• Bordeaux • Graz • Marseilles • San Francisco • Vienna
• Boston • Hamburg • Melbourne • San José • Vilnius
• Brisbane • Helsinki • Miami • San José de Costa Rica • Warsaw
• Brussels • HongKong • Milan • San Salvador • Washington DC
• Budapest • Houston • Minhen • Santiago • Wellington
• Buenos Aires • Istanbul • Monaco • São Paulo • Zagreb
• Caïro • Jakarta • Montreal • Seattle • Zürich
• Calgary • Jeddah • Moscow • Seoul
• Canberra • Johannesburg • Mumbai • Shanghai And much more…
• CapeTown • Kiev • Munich • Singapore
• Chicago • Kraków • New York • Sint Petersburg

18. Companies we all know about:
• GE • Deloitte • Lufthansa • Telefónica
• ABB • Deutsche Bank • Maersk • Texas Instruments
• Accenture • DHL • McKinsey • Total
• Adidas • EADS Airbus • Mercedes • Toyota
• Alstom • Ericsson • Merck • UBS
• Amazon • Ernst & Young • Microsoft • UN
• Apple • Exxon • Nestle • Unilever
• AT&T • Facebook • Nike • Vodafone
• Audi • Ford • Nokia • Volkswagen AG
• BASF • Gazprom • Novartis • Volvo
• Bayer • General Motors • Oracle • Walmart
• BBC • Goldman Sachs • Orange • Yahoo
• Blizzard Entertainment • Google • P&G
• BMW • Halliburton • Pfizer And much more…
• Boeing • Heineken • Philips
• Bosch • Henkel • Porsche
• BP • Hilton • PwC
• Chevron • HP • Roche
• Cisco • HSBC • Samsung
• Citigroup • IBM • SAP
• Coca Cola • Ikea • Schlumberger
• Credit Suisse Group • Intel • Shell
• Daimler • JP Morgan • Siemens
• Danone • KPMG • Sony
• Dell • Loreal • Starbucks