6. What is Good
ASO?
Getting your app in front of
potential customers, when
they are searching for
something which your app
provides
7. 4.5 or 5 Stars
Awesome Icon
Awesome Screenshots
Make it clear
what it does
And Your App Must
8. All ASO Algorithms rely on
Search Terms
Downloads
Usage
The Key To Success
9. Understand that its a process. It will take time
Only optimize for search terms that you can rank
well for
Example:
• Recipe: 8,082
• Chinese Recipe: 141
• Japanese Recipe: 86
As your app visibility improves over time, target
harder search terms
The Key To Success
10. Relevant + Popular,
but Not Too Popular…
Competitor Names
Search Ads Keyword Popularity
Use ASO tools
Finding Good Search Terms
11. Prioritize your terms
Try to fit the “must”s into the app name
The rest everywhere else
Search Term Placement
12. Search terms in app title… elegantly
Keyword order matters:
“chinese,japanese,food” vs
“japanese,food,chinese”
Experiment: different apps, different
countries
Price drops can be very effective, if done
right
Read. Read. Read.
A Few Tips
13. Free download, pay to get the full content
Expensive, but very worth it.
Less features that competition but much
higher quality
Relatively few app updates
Targeted apps with common code base
Profitability
