My part of the SXSW panel on Interactive Narratives: The Future of Storytelling

1. The Role of Social Media in Interactive Storytelling Esther Lim Founder, The Estuary, LLC

3. Extend the primary story through exploration of additional standalone yet related story universes

4. Engage audiences by bringing the fictional world into the real world through social interaction, shared experiences and co-authorshipPage 2Developed by: The Estuary, LLC

10. Use social mobile media to drive readers to specific locations for more content discoveryPage 7Developed by: The Estuary, LLC

12. Community Building: Friendships and community forms around shared experiences

13. Engagement/Co-Authorship: Opportunity for readers to share ideas about the story that can later be integrated into future story developmentPage 8Developed by: The Estuary, LLC

15. Content syndication/sharing: Good stories create social cache and are shared across friend/fan networks

16. Improves search engine discoverability: More mentions, hyperlinks, tags and discussions drives better search engine visibility

17. Audience acquisition: Multiple storytelling platforms create more entry points for entering and engaging with the story and its community of readersPage 9Developed by: The Estuary, LLC

19. Occasional Participant/Lurker

20. Die Hard FanAllow enough ramp up time (4-6 weeks) for character integration into a community. Relationships are not built overnight. Page 10Developed by: The Estuary, LLC

21. Esther LimFounder, The Estuary, LLC esther@theestuarysf.com www.theestuarysf.com @geekgrl or @theestuarysf Page 11Developed by: The Estuary, LLC