Real Social Media Success Stories

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Presenters: Meghan Warby, James Topham & Ryan Taylor
Charities and nonprofits around the world are experiencing amazing success with social media – find out how you can too! In this workshop you’ll learn about organizations that did it right, including:

* War Child Canada and their “Be A Hero” Twitter campaign that supported the release of the Heroes album, as well as their highly successful viral campaign, “Help Child Soldiers”
* The Canadian Cancer Society’s online customized high-end jewelry campaign
*The Daily Bread Food Bank’s successful holiday season’s hohoTO fundraiser

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  • Real Social Media Success Stories

    1. 2. Canucks online <ul><li>CNW/Leger 2009 </li></ul><ul><ul><li>49% use social media once/day </li></ul></ul><ul><ul><li>40% talking to /learning from specific organizations </li></ul></ul><ul><ul><li>25% feel better about organizations that are engaged </li></ul></ul><ul><ul><li>55% trust websites </li></ul></ul>
    2. 3. 63% of 18-34 29% of 35-54
    3. 4. Ryan Taylor
    4. 5. James Topham
    5. 7. War Child
    6. 8. Digital Footprint
    7. 9. WarChild ‘Do Nothing’ Video
    8. 10. FTJCo Photo Montage
    9. 11. Results
    10. 12. Results

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