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Social Influence
Conformity
 Change in belief or behaviour in order to fit
in with a group
Conformity – Asch (1956)
Reasons why we conform…
 Normative Social Influence
 Informational Social Influence
Summer Projects: Asch (1956)
 What is Conformity?
 Asch (1956) – Aim, Method, Results, Conclusion
 Evaluation of Asch’s experiment… Is Asch’s research supported by any other
psychological studies?
 Further trials of Asch’s experiment… Factors affecting conformity:
a) Size of group
b) Social Support
c) Difficulty of Task
d) Answer in Private
e) Status of Majority group
 Why do people conform?
- Normative vs. Informational social influence (explain and give
examples in real life)

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Conformity 12 a

  • 2. Conformity  Change in belief or behaviour in order to fit in with a group
  • 4. Reasons why we conform…  Normative Social Influence  Informational Social Influence
  • 5.
  • 6. Summer Projects: Asch (1956)  What is Conformity?  Asch (1956) – Aim, Method, Results, Conclusion  Evaluation of Asch’s experiment… Is Asch’s research supported by any other psychological studies?  Further trials of Asch’s experiment… Factors affecting conformity: a) Size of group b) Social Support c) Difficulty of Task d) Answer in Private e) Status of Majority group  Why do people conform? - Normative vs. Informational social influence (explain and give examples in real life)

Editor's Notes

  1. 75% of participants conformed at least once