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Adam Diamond

Adding Value and Values: Food
Hubs as a Strategy for
Connecting Producers and
Consumers
Eastern Ontario Local Food Conference
Kingston, Ontario
December 3, 2013
Defining Food Hubs
“a business or organization that actively
manages the aggregation, distribution
and marketing of source-identified food
products, primarily from local and
regional producers to strengthen their
ability to satisfy wholesale, retail and
institutional demand,” United States Department of
Agriculture
Lessons from the Field
Moving Food Along the Value Chain:
Innovations in Regional Food Distribution
(Diamond & Barham, 2012)

Cooperatives

Nonprofits

•
•
•
•

• Red Tomato (MA)
• Appalachian Harvest (VA)
• Growers
Collaborative/CAFF (CA)
• Big River Farms/MFA (MN)

La Montanita (NM)
Oklahoma Food Coop
New North Florida Coop
Coop Partners Warehouse
(MN)
Study Rationale
 Demand for locally produced food is skyrocketing and
presents excellent opportunities for small-scale
producers to exploit. However, they still face a number
of logistical and financial challenges that limit their
ability to serve and profit from these emerging markets.
 Small-scale producers are continually challenged by the
lack of distribution systems that can effectively link
producers to consumers within regions.
Study Objective
 To find out how different kinds of alternative
distribution models work and how effective they are in
creating new market channels for small-scale producers
Emergent Themes Across Models

I.

Infrastructure investment needs to match needs.

II.

Identity preservation is essential, yet operates in myriad
ways.

III.

Loose farmer networks can be effective at aggregating
product and gaining position in the marketplace.

IV.

Different organizational forms create both opportunities
and challenges.

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Eolfc 2013 adam diamond american university - food hubs

  • 1. Adam Diamond Adding Value and Values: Food Hubs as a Strategy for Connecting Producers and Consumers Eastern Ontario Local Food Conference Kingston, Ontario December 3, 2013
  • 2.
  • 3. Defining Food Hubs “a business or organization that actively manages the aggregation, distribution and marketing of source-identified food products, primarily from local and regional producers to strengthen their ability to satisfy wholesale, retail and institutional demand,” United States Department of Agriculture
  • 4.
  • 5.
  • 6. Lessons from the Field Moving Food Along the Value Chain: Innovations in Regional Food Distribution (Diamond & Barham, 2012) Cooperatives Nonprofits • • • • • Red Tomato (MA) • Appalachian Harvest (VA) • Growers Collaborative/CAFF (CA) • Big River Farms/MFA (MN) La Montanita (NM) Oklahoma Food Coop New North Florida Coop Coop Partners Warehouse (MN)
  • 7.
  • 8. Study Rationale  Demand for locally produced food is skyrocketing and presents excellent opportunities for small-scale producers to exploit. However, they still face a number of logistical and financial challenges that limit their ability to serve and profit from these emerging markets.  Small-scale producers are continually challenged by the lack of distribution systems that can effectively link producers to consumers within regions.
  • 9. Study Objective  To find out how different kinds of alternative distribution models work and how effective they are in creating new market channels for small-scale producers
  • 10. Emergent Themes Across Models I. Infrastructure investment needs to match needs. II. Identity preservation is essential, yet operates in myriad ways. III. Loose farmer networks can be effective at aggregating product and gaining position in the marketplace. IV. Different organizational forms create both opportunities and challenges.