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Personal branding, social media
    and pretty pictures
    Jure Čuhalev

    16th April ’09


Thursday, April 16, 2009
wiki
                    blog
                                                    linkedin   streams
                                      twitter
                                                                     shared
                           friends
                                            feeds
                                                         facebook
                                                                 earned media
                           social media

                                                citizen journalism
                                identity


Thursday, April 16, 2009
Thursday, April 16, 2009
What’s Twitter


                           Teaching a class about Twitter




Thursday, April 16, 2009
Some typical Tweets




Thursday, April 16, 2009
Story time




Thursday, April 16, 2009
It’s about conversations




Thursday, April 16, 2009
More conversations




Thursday, April 16, 2009
How to Twitter


         140 characters
    ✤




         To mention someone, use @username
    ✤




                Listening to a presention by @klemenrobnik on how @kiberpipa
          ✤

                video team works.

         You can @reply people:
    ✤




                @klemenrobnik: so here’s my question..
          ✤




Thursday, April 16, 2009
Twitter conventions

         You can ‘re-tweet’ someone:
    ✤




Thursday, April 16, 2009
#hash tags

         How do make concepts and words more prominent?
    ✤




                You can use #hash tags to define the content.
          ✤




                Listening to a talk by @klemenrobnik at #bclj
          ✤




                      #bclj - BarCamp Ljubljana
                 ✤




                Anything can be a hash tag. No need to register them.
          ✤




                      Yawning at #school while listening to #statistics #spss #fdv
                 ✤




Thursday, April 16, 2009
You can #search #hashtags




                           search.twitter.com



Thursday, April 16, 2009
#amazonfail




Thursday, April 16, 2009
Lots of usage                             9,3M US in March ’09
                                                ~20 M worldwide




         earthquakes, fires and other natural disasters
    ✤




         fight censorship and military coups
    ✤




         track other conference atteendees
    ✤




         breaking news of all sorts and things that people care about
    ✤




Thursday, April 16, 2009
Fun




         .. but how can I use this to my advantage?
    ✤




Thursday, April 16, 2009
http://darmano.typepad.com/logic_emotion/
Thursday, April 16, 2009
http://darmano.typepad.com/logic_emotion/
Thursday, April 16, 2009
http://darmano.typepad.com/logic_emotion/
Thursday, April 16, 2009
Networks and Word of Mouth




Thursday, April 16, 2009
Brands have to listen




         Each unhappy customer has a big voice suddenly
    ✤




         Things change :-)
    ✤




Thursday, April 16, 2009
Engage and respond




Thursday, April 16, 2009
Big brands on Twitter




Thursday, April 16, 2009
Something useful..




         .. startup perspective
    ✤




Thursday, April 16, 2009
Monitor your brand


         You can’t control it. You can just steer it a bit. Maybe add your POV.
    ✤




         Basic monitoring tools
    ✤




                search.twitter.com or dedicated client
          ✤




                Google Alerts
          ✤




                Analytics tools
          ✤




Thursday, April 16, 2009
Thursday, April 16, 2009
Google Alerts




            http://www.google.com/alerts/
      ✤


Thursday, April 16, 2009
Thursday, April 16, 2009
Can we use this to skyrocket a new business?
    ✤




Thursday, April 16, 2009
Kogi BBQ




Thursday, April 16, 2009
Thursday, April 16, 2009
.. what about personal brands?
    ✤




Thursday, April 16, 2009
Personal/professional blog
    ✤




         Sensible Facebook profile
    ✤




         Good LinkedIn profile
    ✤




         Be very Googlable
    ✤




         Twitter and professional social networks a plus
    ✤




Thursday, April 16, 2009
Thursday, April 16, 2009
Thursday, April 16, 2009
Thursday, April 16, 2009
Thursday, April 16, 2009
Thursday, April 16, 2009
Tools are cheap or free:
    ✤




                blogger.com / wordpress.com
          ✤




                Twitter
          ✤




                Flickr
          ✤




                Facebook / Linkedin
          ✤




Thursday, April 16, 2009
8 $/ year




Thursday, April 16, 2009
Moo.com cards
    ✤




Thursday, April 16, 2009
How to pitch yourself
    ✤




Thursday, April 16, 2009
http://www.flickr.com/photos/
                                                                                      3015675425/


                           http://www.flickr.com/photos/skatey/3126002544/

Thursday, April 16, 2009
http://www.flickr.com/photos/markos/3205229997/
                                                    http://www.flickr.com/photos/markos/3205230329/
   http://www.flickr.com/photos/markos/3206074478/


Thursday, April 16, 2009
illusion of privacy?
    ✤




Thursday, April 16, 2009
StumbleSafely
Thursday, April 16, 2009
Thursday, April 16, 2009
Thursday, April 16, 2009
Thursday, April 16, 2009
Thursday, April 16, 2009
Libraries used (both python based)

                           graphication :: http://www.aeracode.org/projects/graphication/

                           networkx :: http://networkx.lanl.gov/




Thursday, April 16, 2009
jurecuhalev.com

                             @gandalfar




Thursday, April 16, 2009

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Personal branding, social media and pretty pictures