Lunar Exploration in 140 Characters or Less

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Lunar Exploration in 140 Characters or Less

  1. 1. LUNAR EXPLORATION IN 140 CHARACTERS OR LESS Or “How the Space Geeks Learned to Stop Worrying and Love the Facebook” Or “Rules? We don’t need no steeenkin’ rules.” Thursday, March 19, 2009
  2. 2. www.googlelunarxprize.org WHAT I DO Thursday, March 19, 2009
  3. 3. WHO I AM Thursday, March 19, 2009
  4. 4. YOU MAY KNOW ME AS Thursday, March 19, 2009
  5. 5. SO? Thursday, March 19, 2009
  6. 6. Thursday, March 19, 2009
  7. 7. Thursday, March 19, 2009
  8. 8. 10 THINGS. Thursday, March 19, 2009
  9. 9. #1: SOCIAL MEDIA: THE 30 SECOND VERSION Thursday, March 19, 2009
  10. 10. Social Media are technologies that allow anyone to communicate with everyone Thursday, March 19, 2009
  11. 11. #2: UNDERSTAND THE LANDSCAPE Thursday, March 19, 2009
  12. 12. Thursday, March 19, 2009
  13. 13. Thursday, March 19, 2009
  14. 14. Thursday, March 19, 2009
  15. 15. STOP Thursday, March 19, 2009
  16. 16. STRATEGIZE FIRST CHOOSE PLATFORMS LATER Thursday, March 19, 2009
  17. 17. FOCUS • Message • Brand • Outreach Thursday, March 19, 2009
  18. 18. #3: PAY Facebook ATTENTION MySpace LinkedIn TO THE Orkut NUMBERS Friendster Bebo Space geeks might not be Hi5 who you think they are. None 0 10 20 30 40 Thursday, March 19, 2009
  19. 19. Thursday, March 19, 2009
  20. 20. YOUTUBE VIEWERS 60% 50% Female 40% 15% 30% 20% Male 85% 10% 0% 13-17 18-24 25-34 35-44 45-54 55-64 65+ Thursday, March 19, 2009
  21. 21. #4: STOP LOOKING AT NUMBERS Thursday, March 19, 2009
  22. 22. Think about people. Thursday, March 19, 2009
  23. 23. Thursday, March 19, 2009
  24. 24. Thursday, March 19, 2009
  25. 25. #5: NO, REALLY, STOP ASKING WHICH SERVICES YOU SHOULD BE USING. IT’S NOT IMPORTANT. Thursday, March 19, 2009
  26. 26. #6: BUILD NETWORK FROM THE INSIDE OUT Thursday, March 19, 2009
  27. 27. #6: BUILD NETWORK FROM THE INSIDE OUT Blog Thursday, March 19, 2009
  28. 28. #6: BUILD NETWORK FROM THE INSIDE OUT Twitter Picasa YouTube Photo Channel Album Blog Google Facebook Maps Apps Thursday, March 19, 2009
  29. 29. #7: KNOW YOUR NICHE Thursday, March 19, 2009
  30. 30. #7: KNOW YOUR NICHE Thursday, March 19, 2009
  31. 31. #7: KNOW YOUR NICHE Thursday, March 19, 2009
  32. 32. #7: KNOW YOUR NICHE Thursday, March 19, 2009
  33. 33. HINT: DON’T FORGET WHO YOU ARE. Thursday, March 19, 2009
  34. 34. #8: KEEP IT REAL Thursday, March 19, 2009
  35. 35. YOU ARE YOUR BRAND Thursday, March 19, 2009
  36. 36. YOU ARE YOUR BRAND EMPLOYEES ARE YOUR BRAND Thursday, March 19, 2009
  37. 37. YOU ARE YOUR BRAND EMPLOYEES ARE YOUR BRAND YOUR FANS ARE YOUR BRAND Thursday, March 19, 2009
  38. 38. EVERY FAN IS A BRAND EVANGELIST Thursday, March 19, 2009
  39. 39. ENGAGE Thursday, March 19, 2009
  40. 40. #9: CONTENT, CONTENT, CONTENT Thursday, March 19, 2009
  41. 41. Every minute Thursday, March 19, 2009
  42. 42. Every minute Every day Thursday, March 19, 2009
  43. 43. Every minute Every day 365 days per year Thursday, March 19, 2009
  44. 44. Every minute Every day 365 days per year 13 hours of footage is uploaded to YouTube Thursday, March 19, 2009
  45. 45. 18720 hours of footage per day Thursday, March 19, 2009
  46. 46. 6,832,800 hours of footage per year Thursday, March 19, 2009
  47. 47. SOMEBODY IS WATCHING Thursday, March 19, 2009
  48. 48. Thursday, March 19, 2009
  49. 49. Thursday, March 19, 2009
  50. 50. Space walk going smooth OH @#%*, there goes the tool bag Screws loose in orbit by @awfeck Thursday, March 19, 2009
  51. 51. Thursday, March 19, 2009
  52. 52. #10: HAVE FUN Thursday, March 19, 2009
  53. 53. SPACE IS SERIOUS BUSINESS. IT WOULD BE A SHAME NOT TO ENJOY IT. Thursday, March 19, 2009
  54. 54. IT’S ABOUT COMMUNITY Thursday, March 19, 2009
  55. 55. Thursday, March 19, 2009

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