101 lecture 1

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Gale Pooley

101 lecture 1

Technology News & Politics

Gale L. Pooley,
Ph.D., MAI, MRICS, CCIM, SRA

gpooley@alfaisal.edu

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Bill Gates

Time Commitment

Class

3 Hours

Homework

6 Hours

Total

9 Hours

Tradeoffs

Mileage Safety

A 2001 National Academy of Sciences study estimated that the trafﬁc
death toll attributable to past downsizing was approximately 2,000 lives
per year.

Economic Models
Simpliﬁed Version of
Reality

Economic Models
Simpliﬁed Version of
Reality

Value in Prediction

Incentives Matter
Change Incentives
Change Behavior

Incentives are
more important
than goals

Consequences
matter more than
intentions

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This is the fourth publication of the BrandZ Top 100 Most Valuable Chinese Brands report and ranking, which has become the definitive annual study of brand valuation and development in China. This year we have provided a more extensive view of the market, and doubled the number of brands analyzed from 50 to 100. The 2014 ranking includes eight new categories, bringing the total covered to 21, and our greatly expanded report examines brand building in a rebalancing China. Our initial analysis revealed a peek into the future of brands in China. We discovered that brands in the expanded portion of the ranking are predominately market-driven, rather than state owned. These market-driven brands are also high in brand contribution, the BrandZ™ measure of brand strength. Our findings show that Chinese entrepreneurs have been developing market-driven companies and valuable brands across many product and service categories for some time. And, as rebalancing unleashes competition, these brands now will grow more rapidly in value. This inevitable brand evolution raises many questions. What’s the effect on Chinese brands compared with foreign brands in China? How does the shift influence competition between market-driven brands and SOEs (State Owned Enterprises)? How does it impact the momentum of Chinese brands going global? Read the report to gain invaluable insight about Chinese brands and creating meaningfully different brands in a rebalancing China.

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101 lecture 1

1. ECO 101 Microeconomics

2. Gale L. Pooley, Ph.D., MAI, MRICS, CCIM, SRA gpooley@alfaisal.edu

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24. How did this happen?

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26. Prince Alwaleed bin Talal al Saud

27. Prince Alwaleed bin Talal al Saud

28. Prince Alwaleed bin Talal al Saud Bill Gates

29. Prince Alwaleed bin Talal al Saud Bill Gates

30. Scarcity

31. Scarcity Choices

32. Make Better Choices

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35. Time Commitment Class 3 Hours Homework 6 Hours Total 9 Hours

36. afecon101.blogspot.com

37. Think like an Economist

38. Words Numbers Illustrations

39. Economist’s Dictionary

40. Who should make your choices?

41. What do you want to be?

42. Get the most out of life

43. Rational Incentives Margin

44.

45. Optimize Tradeoffs

46. Tradeoffs Mileage Safety A 2001 National Academy of Sciences study estimated that the trafﬁc death toll attributable to past downsizing was approximately 2,000 lives per year.

47. Economic Models

48. Economic Models Simpliﬁed Version of Reality

49. Economic Models Simpliﬁed Version of Reality Value in Prediction

50. Incentives Matter

51. Incentives Matter Change Incentives Change Behavior

52. Incentives are more important than goals

53. Consequences matter more than intentions

54. Unintended Consequences

55. Macro Micro

Editor's Notes

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Editor's Notes