An introduction to European Outlet Centres - formats, top occupiers

1. European Outlet Centres
An Introduction
FSP RETAIL BUSINESS CONSULTANTS

2. Provision
41 major Outlet Centres in the UK
Total floor space (gross): 593,000m2
Average floor space (gross): 15,350m2
113 major Outlets Centres in Western Europe (excluding UK)
Total floor space (gross): 2,104,000m2
Average floor space (gross): 18,625m2
19 major Outlets Centres in Central & Eastern Europe (excluding Turkey)
Total floor space (gross): 346,500m2
Average floor space (gross): 18,240m2
FSP RETAIL BUSINESS CONSULTANTS

3. Variety of Formats
Town Centre Outlet Park Outlet Village
Outlet Mall Mill Village Factory Conversion
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4. Top Occupiers
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5. Top Occupiers
# in
# Outlet # in CEE
Retailer Country of Origin Merchandise Category FISH Price Position # in UK Western
Stores Countries
Europe
Nike Factory Store USA Sportswear/equip YI Upper Middle 87 15 21 51
Adidas Germany Sportswear/equip FS Middle 66 17 11 38
Puma Germany Sportswear/equip AS Middle 64 16 1 47
Reebok United Kingdom Sportswear/equip AS Middle 54 13 11 30
Home & Cook France Household Accessories/Gifts 0 Middle 52 7 4 41
Tommy Hilfiger USA Womenswear AI Upper Middle 50 8 5 37
Desigual Spain Womenswear YI Upper Middle 48 1 1 46
Guess USA Womenswear AF Upper Middle 43 4 3 36
Timberland USA Footwear AI Upper Middle 42 5 9 28
Lacoste France Menswear FS Upper Middle 42 3 8 31
Calvin Klein Underwear USA Lingerie AI Upper Middle 42 0 9 33
Samsonite USA Handbags/Luggage AS Upper Middle 41 3 7 31
Lindt Switzerland Food Specialists 0 Upper Middle 41 3 2 36
Calvin Klein Jeans USA Womenswear AI Upper Middle 39 0 4 35
United Colors of Benetton Italy Womenswear AS Middle 38 9 2 27
Le Creuset France Household Accessories/Gifts AI Upper Middle 38 1 13 24
Diesel Italy Womenswear AI Upper Middle 37 4 2 31
Levi's USA Menswear AS Middle 36 7 6 23
Triumph Germany Womenswear FS Middle 34 9 2 23
Gant USA Menswear AI Upper Middle 34 3 2 29
Claire’s USA Jewellery YS Middle 33 2 29 2
Pepe Jeans United Kingdom Menswear YI Upper Middle 33 7 0 26
Mountain Warehouse United Kingdom Sportswear/equip AS Middle 32 2 28 2
Cotton Traders United Kingdom Womenswear FS Lower Middle/Value 31 0 31 0
Billabong Australia Menswear YI Middle 29 1 6 22
Source: FSP
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6. Plus Designer Brands
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7. Top Luxury / Premium Occupiers
# in
# Outlet # in CEE
Retailer Country of Origin Merchandise Category FISH Price Position # in UK Western
Stores Countries
Europe
Jerem France Menswear FS Premium 23 1 0 22
Polo Ralph Lauren USA Womenswear AS Premium 23 0 7 16
Escada Germany Womenswear AF Luxury 20 0 1 19
Baldinini Italy Footwear AS Premium 20 0 0 20
Burberry United Kingdom Menswear AF Luxury 19 0 5 14
Hugo Boss Germany Menswear AI Luxury 18 0 4 14
Versace Italy Womenswear AF Luxury 16 0 3 13
Frette Italy Textiles & Furnishings AI Luxury 14 0 0 14
Furla Italy Handbags/Luggage AF Premium 14 0 1 13
Basler Germany Womenswear CI Premium 13 0 2 11
Bally Switzerland Footwear CI Luxury 13 0 3 10
La Perla Italy Womenswear AF Luxury 13 0 1 12
Guru Italy Womenswear YF Premium 13 1 0 12
Pollini Italy Footwear AS Premium 13 0 0 13
Gattinoni Italy Womenswear AI Premium 12 0 0 12
Kathy Van Zeeland USA Handbags/Luggage YF Premium 12 0 1 11
Valentino Italy Womenswear AI Luxury 11 0 1 10
Bayard Switzerland Menswear AI Premium 11 0 0 11
Michael Kors USA Womenswear CI Premium 11 0 2 9
Bose USA Brown Goods AI Premium 10 0 7 3
Armani Italy Menswear AF Luxury 10 0 2 8
Pull Love Italy Womenswear CS Premium 10 0 0 10
Oneida USA Household Accessories/Gifts CS Premium 9 0 8 1
Prada Italy Womenswear AF Luxury 9 0 1 8
Enrico Coveri Italy Handbags/Luggage AF Premium 8 0 0 8
Source: FSP
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8. Located Close to Densely Populated Areas
Source: FSP
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9. Increasingly Associated with Leisure Activities
Leisure plays a vital role in performance
Consumers drive further to reach Outlet Centres with strong leisure opportunities
Outlet Centres which offer a strong and appropriate leisure experience achieve nearly double
the turnover and significantly higher footfall than those which do not
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10. Rapidly Expanding
450,000
400,000
350,000
Additional Space (sqm)
300,000
250,000
200,000
150,000
100,000
50,000
0
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
United Kingdom Italy France Germany Spain Other European Countries
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11. With Opportunities for Future Development
Source: FSP
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12. Performance *
41 major Outlet Centres in the UK
Average footfall 3.2 million a year
Average annual turnover: €53.6m
Average sales density: €3,500/m2
113 major Outlets Centres in Western Europe (excluding UK)
Average footfall 2.4 million a year
Average annual turnover: €62.5m
Average sales density: €3,350/m2
19 major Outlets Centres in Central & Eastern Europe (excluding Turkey)
Average footfall 1.9 million a year
Average annual turnover: €35.1m
Average sales density: €1,860/m2
(* FSP Estimates)
FSP RETAIL BUSINESS CONSULTANTS

13. Major Operators
McArthurGlen (UK)
472,000m2
21 Sites
Neinver (Es)
284,000m2
14 Sites
Value Retail (UK)
176,000m2
9 Sites
Fashion House (UK)
162,000m2
8 Sites
Realm (UK)
143,000m2
9 Sites
Concepts & Distribution (Fr)
132,500m2
9 Sites
FSP RETAIL BUSINESS CONSULTANTS

14. FSP ADVISES ON ALL CRUCIAL ISSUES RELATING TO
RETAIL STRATEGY, OCCUPIER PERFORMANCE,
ASSET MANAGEMENT AND IMPLEMENTATION
FSP RETAIL BUSINESS CONSULTANTS

15. FSP Outlet Services
PRE-ACQUISITION & DUE DILIGENCE MARKET INTELLIGENCE STRATEGY LEASING SUPPORT
Pre Acquisition – Feasibility – Asset Strategy – Leasing Support –
analysis of turnover growth assessment of catchments, recommendation of use of catchment,
potential, risks and competition, demographics operational, leasing and demographic and spend
opportunities and consumer expenditure, marketing actions to grow data plus benchmark,
optimum retail mix, ideal footfall and sales based and portfolio analysis to
occupiers and likely trading upon assessment of attract target occupiers
performance performance
15 FSP RETAIL BUSINESS CONSULTANTS

16. Track Record - Outlet Centres
The FSP team has worked on more than 60 outlet centres in 25 European countries
FSP’s expertise includes performance, operations, marketing and leasing experience
FSP advises, Investors, Operators, Asset Managers, Occupiers and Industry Consultants
Alpenrhein Village, Landquart, CH – Pre Acquisition
Andalucía Outlet Village, Malaga, ES – Feasibility and Tenant Mix
Blackpool Pleasure Beach, Blackpool, UK – Feasibility and Tenant Mix
Campera Outlet, Lisbon, PT – Pre Acquisition
Cheshire Oaks, Chester, UK - Performance and Tenant Mix
Clarks Village, Street, UK – Feasibility, Performance and Tenant Mix
Duisburg Designer Outlet, Duisburg, DE – Leasing
Fashion Arena, Prague, CZ – Feasibility and Tenant Mix
Festival Park, Ebbw Vale, UK - Performance and Leasing
Gate Tallinn, Tallinn, EE – Feasibility, Concept and Tenant Mix
Gunwharf Quays, Portsmouth, UK - Performance and Tenant Mix
Holmstaden Outlet, Kolding, DK – Feasibility, Concept and Tenant Mix
Junction 32, Castleford, UK – Performance and Tenant Mix
Junction One, Antrim, UK – Feasibility, Performance and Leasing
Le Village des Alpes, Bellegarde Sue Valserine, FR – Feasibility and Tenant Mix
Neumunster Designer Outlet, Neumunster, DE – Initial Feasibility
One Fashion Outlet, Bratislava, SK – Feasibility and Tenant Mix
Oslo Outlet Village, Oslo, NO – Feasibility and Tenant Mix
Park Avenue, Bilbao, ES - Performance and Tenant Mix
Premier Outlets Center, Budapest, HU – Performance and Tenant Mix
Rosada Factory Outlet, Roosendaal, NT – Pre Acquisition
Springfields, Spalding, UK - Feasibility, Concept and Leasing
Swindon Designer Outlet, Swindon, UK – Feasibility and Tenant Mix
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17. Testimonials
I am very pleased to have given the approval to the research as this really does appear to me to
be money well spent”
Robert Wood, Fund Manager, Continental European Real Estate
“FSP produced summary research to help market our scheme to retailers. It has been gold for
our agents”
Ian Sanderson, Development Director
FSP RETAIL BUSINESS CONSULTANTS

18. Why FSP?
Quality
FSP’s key personnel
Depth of retailer insight
Clarity of advice
Research best practice
Client base
Experience
Over 35 years consulting experience
Over 100 years operational retailing experience
International track record in 25 countries
Focus on Investors / Asset Managers
Relevance
Customer / Occupier based approach
Every project is bespoke
Use of local research teams
Actionable recommendations
Service / Partnership
Attention to detail
Clarity of reporting
Adherence to project deadlines
Working with all asset management professionals
Active participation to achieve opportunities
Focus on continuing long term relationships
18 FSP RETAIL BUSINESS CONSULTANTS

19. Ken Gunn Sandor Balogh FSP RETAIL BUSINESS
Director European Consultant CONSULTANTS
19 Manor Courtyard
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