FSP's retail database provide an insight into a company with information relating to the company's history, finances, locations and published news.

1. FSP Retailer Profiles
ASOS

2. FSP Retailer Profiles - ASOS
About
Established in 2000, ASOS.com is an online fashion and beauty retailer aimed at ‘fashion forward’ 16-34 year olds.
ASOS.com has over 4.5 million unique visits a month, and 1.88 million registered users, and as such is quickly
becoming the golden child of e-tailing, consistently reporting turnover increases of over 100%.ASOS Plc. Holdings is
a public limited company on the London Stock Exchange.
History Recent News ASOS Trading Countries
• 2010 - Launched American, German • ASOS hires new fashion and UK, US, France & Germany
and French language ASOS sites beauty editor
• 2010 - Launched ASOS Mobile • Marketplace rejects told they can
• 2010 - Achieved Carbon Neutral® still sell on ASOS
company status • Mobile to be 30% of sales in 3
• 2009 - Launched ASOS Life years, says ASOS boss
• 2009 - Launched Designer Store • ASOS launches graduate
• 2008 - Launched ASOS Outlet collections
• 2007 - Introduced ASOS own label for • Hopefuls miss out on ASOS
Men Marketplace
• 2007 - Launched ASOS Magazine • ASOS Marketplace goes live
• 2006 - First UK online store to launch
catwalk
• 2005 - Buncefield Fuel Depot explosion Year BIS Guide
closes business for 6 weeks
2008 Healthy
• 2005 - Launched ASOS Beauty
• 2004 - Introduced ASOS own label for 2009 Healthy
Women
• 2000 - ASOS launched 2010 Very Strong
©FSP 2010. BIS © Department for Business Innovation and Skills.
2 The content of these reports has been derived from statistical, trade and published sources together with FSP estimates and interpretations. Some Data sourced from www.snap-shop.co.uk

3. FSP Retailer Profiles - ASOS
ASOS Group Sales ASOS Group Financial Health
ASOS P2
182
250000
180
200000 178
150000 176
Millions
P2
Sales Exc Vat 174
100000 P2
UK Sales Exc Vat 172
50000
170
0 168
2004 2005 2006 2007 2008 2009 2010 2004 2005 2006
Year Year
©FSP 2010. BIS © Department for Business Innovation and Skills.
3 The content of these reports has been derived from statistical, trade and published sources together with FSP estimates and interpretations. Some Data sourced from www.snap-shop.co.uk

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Fripp Sandeman and Partners Limited, trading as FSP
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