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WHAT, THE WEB?
Don’t Waste Your Time with Online Fundraising




             FOLLOW ALONG AT
      www.ugm.ca/tuesday
KEVAN GILBERT
       Interactive Media Coordinator, Union Gospel Mission




Kevan Gilbert Online     Union Gospel Mission       Elbowruminations
www.kevangilbert.com         www.ugm.ca         www.elbowruminations.com
PEOPLE WHO
                           PEOPLE WHO
 NEED HELP   UGM IS HERE
                             CAN HELP
PEOPLE WHO
                                             PEOPLE WHO
 NEED HELP
                                               CAN HELP

                   MAJOR GIFTS
             95%   & ANNUAL, OFFLINE GIFTS




             5%    ONLINE GIVING
THE
               INTERNET
                           AURA OF
                           MYSTERY




THE AVERAGE   YOU AND ME
 EMPLOYER
WEB 1.0           WEB 2.0
 FOR NON-PROFITS    FOR NON-PROFITS




THE ORGANIZATION   THE ORGANIZATION




    DONORS             DONORS
UGM’s NEW STRATEGY

1 LONG TAIL
    Encourage the    Small gifts are cool. Improve user
                     experience, encourage regular giving,
                     and increase site traffic.




2 LOCAL VISITORS
    Focus on         Advertising is a money-sink. Meet
                     people in real life, and don’t bother
                     with the international scene.


                     Give supporters the graphics, info

3   EQUIP DONORS
    to promote UGM
                     and empowerment they need to raise
                     awareness and capital for UGM.




                                                      This means you
HOW TO AVOID
WASTING YOUR TIME
     • BE TRANSPARENT

     • CRAVE STATISTICS
YOU + UGM




Thank you for being a wonderful audience.

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What, the Web?

  • 1. WHAT, THE WEB? Don’t Waste Your Time with Online Fundraising FOLLOW ALONG AT www.ugm.ca/tuesday
  • 2. KEVAN GILBERT Interactive Media Coordinator, Union Gospel Mission Kevan Gilbert Online Union Gospel Mission Elbowruminations www.kevangilbert.com www.ugm.ca www.elbowruminations.com
  • 3. PEOPLE WHO PEOPLE WHO NEED HELP UGM IS HERE CAN HELP
  • 4. PEOPLE WHO PEOPLE WHO NEED HELP CAN HELP MAJOR GIFTS 95% & ANNUAL, OFFLINE GIFTS 5% ONLINE GIVING
  • 5. THE INTERNET AURA OF MYSTERY THE AVERAGE YOU AND ME EMPLOYER
  • 6. WEB 1.0 WEB 2.0 FOR NON-PROFITS FOR NON-PROFITS THE ORGANIZATION THE ORGANIZATION DONORS DONORS
  • 7. UGM’s NEW STRATEGY 1 LONG TAIL Encourage the Small gifts are cool. Improve user experience, encourage regular giving, and increase site traffic. 2 LOCAL VISITORS Focus on Advertising is a money-sink. Meet people in real life, and don’t bother with the international scene. Give supporters the graphics, info 3 EQUIP DONORS to promote UGM and empowerment they need to raise awareness and capital for UGM. This means you
  • 8. HOW TO AVOID WASTING YOUR TIME • BE TRANSPARENT • CRAVE STATISTICS
  • 9. YOU + UGM Thank you for being a wonderful audience.