1. "
"
"
"
"
"
"
"
"
"
" yourCMU
"
#$%&%'()"*%$"+($,-./-"0-))%,1'"23-456/7-"8%($9"
"
"
"
"
!"#$%&#'()"""""""""""""""""""""":&-,4-$";/4-"
" *!+,-+./#"0(%,'$)"""""""<(,.=(">/?""
" *!+,-+!123%4%(5)""""""""""""@%$$-'6";/4=?%,9""
*!+,-+6%'0'4#)""""""""""""""A-%$./B"8($(?/9C-"
" *!+,-+7#8#3,/9#'()""":6-*(,/-"+=(,""
"
"
"
"
"
"
!
!!

2. !
*+,)*-).-/0-) (62&+,#,2(+' H2%%' =&,#2%' ,I&' =#2%7' %2)&' ()' #' -,1=&+,L' "#$%&'()'*(+,&+,-'
7(16*FG' H2%%' -&63&' ,I&' JKLMNO' -,1=&+,-' #+=' #+=' &/;%#2+' ,I&' =26&0,' H#7-' (16' #;;%20#,2(+' H2%%'
)#01%,7' 5&5$&6-' ()' ,I&' *#6+&>2&' F&%%(+' -#3&',25&'#+='2+06&#-&'&))202&+07P'4(02#%'5&=2#'H2%%'
0(551+2,7P' D&' )&&%' ,I#,' ,I&6&' 2-' #' %#6>&' 2+,&6&-,' 0(5;62-&' #' %#6>&' -&0,2(+' ()' (16' ;1$%202,7' &))(6,-P'
,(' 1-&' (16' #;;%20#,2(+' H2,I2+' ,I2-' ;(;1%#,2(+' #-' D&' H2%%' -,#))' (+&' ;1$%202,7' 2+,&6+' )(6' ./&01,23&'4155#67'
QMR' ()' ,I(-&' -163&7&=' 6&;(6,&=' ,I#,' ,I&7' H(1%=' #;;6(/25#,&%7' JK' I(16-' ()' H(6E' ;&6' H&&EP' "I2-'
1-&' 7(16*FG' S-&&' B;;&+=2/' CTUP' D2,I' (16' -,#))' 5&5$&6' H2%%' 5#2+,#2+' $(,I' ,I&' "H2,,&6' #+='
;6(V&0,&=' )26-,' 7&#6' 1-&6W-I2;' ()' OKR' ()' <#0&$((E' ;#>&-' ()' 7(16*FGP' <2+#%%7L' H(6=' ()' 8&91&-,')(6':6(;(-#%'
1+=&6>6#=1#,&' -,1=&+,-' #+=' TKR' ()' >6#=1#,&' 5(1,I' ;1$%202,7' H2%%' $&' =(+&' ,I6(1>I' (62&+,#,2(+'
-,1=&+,-'#+=')#01%,7L'H&'&/;&0,'XLMNK'1-&6-'1;(+' 0(1+-&%(6-'#+='0#5;1-'-;(E&-;&(;%&P'A162+>')26-,'
2,-'%#1+0I'S-&&'B;;&+=2/'CYUP' 7&#6' (62&+,#,2(+L' (62&+,#,2(+' 0(1+-&%(6-' H2%%' $&'
' ,6#2+&=' ,(' #%&6,' -,1=&+,-' ()' (16' #;;%20#,2(+-Z' <(1+=2+>':62+02;%&-'
1,23-'%',/4'' &/2-,&+0&' #-' H&%%' #-' ,I&' 5#+7' $&+&)2,-' (16'
"I&6&' 2-' 0166&+,%7' +(' (,I&6' #;;%20#,2(+' ,I#,' ;%#,)(65' ())&6-P' B%-(L' H&' H2%%' &5;%(7'
0(+-(%2=#,&-'#-'5#+7'-&6320&-'#+='2+)(65#,2(+'#-' #;;6(/25#,&%7' TKW0#5;1-' -;(E&-;&(;%&P' "I&-&'
*(6;(6#,&'?#%1&-'''
&))&0,23&%7'#-'(16';%#,)(65'=(&-P'@16'#;;%20#,2(+'2-' -,1=&+,-' H2%%' 0(5;62-&' ,I&' C&,#' 1-&6W-I2;' ()'
1+291&'#-'2,'H2%%'$&',I&')26-,'()'2,-'E2+=',('$62+>'#-' 7(16*FG'#+='H2%%'-;6&#=',I&'H(6=',(',I&26')&%%(H'
510I' ,25&-#32+>' #+=' -,6&--W6&%2&32+>' 2+)(65#,2(+' -,1=&+,-'#$(1,',I&'$&+&)2,-'()'(16'-&6320&-P'
,(' ,I&' ;#%5' ()' ,I&' 1-&6Z-' I#+=P' *166&+,%7L' ,I&6&' ' @;&6#,2(+-''
&/2-,-' #+' ())202#%' *#6+&>2&' F&%%(+' G+23&6-2,7' !"#$%&%'()788-&'%0-9-44))
45#6,;I(+&' #;;%20#,2(+' ,I#,' ;6(32=&-' *#6+&>2&' D&' &/;&0,' 1-&6W-I2;' ,(' 2+06&#-&' 3&67' 6#;2=%7' #-' #'
F&%%(+' -(02#%' 5&=2#' +&H-' )&&=-L' #' 0#5;1-' 6&-1%,'()'(16';1$%202,7'5&,I(=-P'"I6(1>I',I&')26-,'
=26&0,(67'-&#60IL'#+='#'5#;'()'0#5;1-P'[(H&3&6L' !"#$%&%'())
,H('7&#6-'H&';6&=20,'-,&#=7'2+06&#-&-'2+'1-&6W-I2;'
+(+&' ()' ,I&-&' )&#,16&-' (3&6%#;' H2,I' (16' (H+P' )6(5' &#0I' ()' ,I&' 1+=&6>6#=1#,&L' >6#=1#,&L' #+='
"I&-&' )&#,16&-' #%-(' =(' +(,' ;6(32=&' ,I&' &))202&+07' )#01%,7';(;1%#,2(+-P'D&';6(V&0,')26-,'7&#6'1-&6W-I2;'
$((-,' ,I#,' (16' -&6320&' H2%%' ;6(32=&P' <16,I&65(6&L' ()' OKR' ()' 1+=&6>6#=1#,&' -,1=&+,-' #+=' TKR' ()' <2+#+0&''
,I&6&' 2-' 0166&+,%7' #' H&$-2,&L' >6#=1#,&' #+=' )#01%,7' 5&5$&6-P' B),&6' ,H(' -I(6,'
0#6+&>2&5&%%(+P&-1=-P+&,L' ,I#,' ;6(32=&-' H#-I2+>' 7&#6-'H&';6(V&0,'1-&6W-I2;',('I#3&'0%25$&=',('QKR'
5#0I2+&' #3#2%#$2%2,7' (+' 0#5;1-P' [(H&3&6L' 2+' #' #+=' XKR' ()' ,I&' 1+=&6>6#=1#,&L' #+=' ,I&' >6#=1#,&'
6&0&+,' -163&7L' QX' ;&60&+,' ()' *#6+&>2&' F&%%(+' A&3&%(;5&+,'
#+=' )#01%,7' ;(;1%#,2(+-' 6&-;&0,23&%7P' 7(16*FG'
1+=&6>6#=1#,&-' 0(1%=' +(,' 6&02,&' ,I2-' %2+E' S-&&' H2%%' $&' -&632+>' OLXXM' 1-&6-' $7' (16' !,I' 91#6,&6' ()'
B;;&+=2/' C!UP' @16' #;;%20#,2(+' H2%%' 0(++&0,' ,I&' (;&6#,2(+' S-&&' B;;&+=2/' CYUP' :1$%202,7' &/;&+-&-'
0(551+2,7',(',I2-'-&6320&'255&=2#,&%7L'HI2%&'#%-(' )(6' ,I&' )26-,' 7&#6' H2%%' $&' _!LXQMPQM' #+=' _XLKOOPQM' B;;&+=2/'B'
;6(32=2+>' ,I6&&' (,I&6' S7(16C1-&-L' 7(16<((=L' )(6'&#0I'()'7&#6-'Y'#+='T'S-&&'B;;&+=2/'CXUP'
7(164;(,-U'-&6320&-'2+'#+'&#-7W,(W1-&';%#,)(65P' '
'
!"#$%&%'().'/5'-6('' B;;&+=2/'C'
"I&'5#2+'>(#%'()',I&';1$%202,7'=232-2(+'2-',('-;6&#='
,I&'H(6='()'(16'#;;%20#,2(+L'#+=',I1-',('-&63&'#-'
5#+7' 5&5$&6-' ()' ,I&' *#6+&>2&' F&%%(+' B;;&+=2/'*'
0(551+2,7'#-';(--2$%&P'"I2-'H2%%'$&'=232=&='#5(+>'
X'#6&#-';62+,'#=-L'-(02#%'5&=2#L'(+%2+&'#=3&6,2-2+>L'
32=&('#+='H(6='()'5(1,IP''
' B;;&+=2/'A'
F(6&' -;&02)20#%%7L' ;(-,&6-' H2%%' $&' ;%#0&=' (+'
0#5;1-' $12%=2+>-L' =(65-' #+=' ())20&-P' :(-,0#6=-'
H2%%' $&' ;%#0&=' 2+' (62&+,#,2(+' ;#0E&,-' #-' H&%%' #-' D(6E-'*2,&=''
32-2,2+>]#=52,,&=' -,1=&+,-Z' ;#0E&,-P' ^+'
0(+0166&+0&' H2,I' (16' 2+2,2#%' 0#5;1-WH2=&' %#1+0IL'
H&' H2%%' ;%#0&' #' J]YW;#>&' #=' 2+' ,I&' "#6,#+L' #+=' $2W
H&&E%7' J]NW;#>&' #=-' #),&6H#6=-P' D&' H2%%' H(6E' 2+'
0(%%#$(6#,2(+' H2,I' ,I&' *FG' I(5&;#>&'
#=52+2-,6#,(6-' ,(' ;%#0&' #' %2+E' (+' ,I&' *FG'
I(5&;#>&' ,I6(1>I' 0(5;1,2+>' -&6320&-Z' -(),H#6&'
=(H+%(#=-P' B' 32=&(' -I(H+' =162+>' )26-,W7&#6'
!
!!

3. (
!
(
'
!""#$%&'()*+(,-./&0&12(3451(.2(6#174%(
"#$%&'()'*(+,&+,-'
!
Misc. Marketing Cost
,-./&0&12(3451(( ./&01,23&'4155#67'
1%
Flyers
4% 8&91&-,')(6':6(;(-#%'
Postcards
8% <(1+=2+>':62+02;%&-'
The Tartan
*(6;(6#,&'?#%1&-'''
Postcards
Flyers
Misc. @;&6#,2(+-''
:1$%202,7'''
The Tartan
87%
<2+#+0&''
!
!
A&3&%(;5&+,'
!""#$%&'()8+(,94:#01#%(,#90#$1;<#(4=(>5#95(
!
! (((((Projected Percentage of Users B;;&+=2/'B'
!
!
! !""#$%&'()(
!
!
! B;;&+=2/'*'
!
!
! B;;&+=2/'A''
! E6#=1#,&-'
! -,1=&+,-'
#+=')#01%,7''
! C(6D-'*2,&=''
!
!
!
!
!
!!!

4. (
!
( (
!!""#$%&'()*+(,#-.#$/01#(23(4526#(450/(7289%(:6#(;28-<=:(
#$%&'()*(+),-',-.(
Projected use of yourCMU
,-2A#./#%(:6#(23(;28-<=:(
/0'12-34'(5266$78(
G)(
Would not use
6%
9':2'.-(*)7(;7)<).$&(
F'.(
Would Use you
(
CMU
!
Would not use
G)(( =)2,>3,?(;73,13<&'.(
!
Would Use
HIJ( CMU
you +)7<)7$-'(@$&2'.(((
F'.((94%
(
!
A<'7$-3),.((
!
!""#$%&'()>+(<=:(,2"890/&2$();(?#"0-/@#$/(
;2%&313-8((
CMU Population Breakdown
=3,$,1'((
2%
12%
Undergraduate B'4'&)<6',-(
Students
Graduate Students
C<<',>30(C(
55% Full-time Faculty
31% !""#$%&'()(
Part-time Faculty
C<<',>30(+(
C<<',>30(B((
!
D)7E.(+3-'>((
!
!"!

5. (
!
! (
!!!!""#$%&'()*+(,-./&0&12(34515(.2(6#78(
#$%&'()*(+),-',-.(
Marketing Costs by Year
,-./&0&12(34515(.2(6#78((
10000 /0'12-34'(5266$78(
8594.74
9000
8000 9':2'.-(*)7(;7)<).$&(
7000
Salary ($)
6000 =)2,>3,?(;73,13<&'.(
5077.74 5077.74
5000
4000 +)7<)7$-'(@$&2'.(((
3000
2000 A<'7$-3),.((
1000
0 ;2%&313-8((
Year 1 Year 2 Year 3
Year
( =3,$,1'((
((!""#$%&'()9+(:7./#(4;(,-./&0&12(34515!
! "#$%&'&(! )*+&!,-./!0.$/1!
! ! ! B'4'&)<6',-(
2*+&./+! 344! 5664734!
! ! !
C<<',>30(C(
2*+&8$/9+! :;444! 5<=67>>!
! ! !
?&#9.%&!?-*@.+-.*-A.! <4! BCD! !""#$%&'()(
! ! !
EF.!E$/&$%! 63! 5>;>63744!
! ! ! C<<',>30(+(
2$'%&!?#--A'.+! G! 5>4744!
! ! !
E*&$A! ! 53;4HH7=>! C<<',>30(B((
! ! !
!
D)7E.(+3-'>((
!
!"!

6. ((
!
! (
!!!!!!""#$%&'()*+(,#-.#$/01#(23(456(/70/(708(68#%(0$(9$:&$#((((((
#$%&'()*(+),-',-.(
((( (((((((((((((((((((((9-%#-&$1(8;8/#<(=#32-#(
!
/0'12-34'(5266$78(
Previous Use of Online Food Ordering Services
9':2'.-(*)7(;7)<).$&(
12%
=)2,>3,?(;73,13<&'.(
Have ordered food +)7<)7$-'(@$&2'.(((
online
haven't ordered
food A<'7$-3),.((
;2%&313-8(
88%
=3,$,1'((
!!!!! !
!
B'4'&)<6',-(
!!!!!""#$%&'()>+(,#-.#$/01#(23(456(8/?%#$/8(/70/(@$2A(/7#(#B?%8(:&$@(
(
Knowledge of Esuds Link
! C<<',>30(C(
5% !""#$%&'()(
C<<',>30(+(
Know Esuds Link C<<',>30(B((
Don't know link
D)7E.(+3-'>((
95%
!
!"!

7. ((
(
(
((((((!""#$%&'()*+(,$&-&./(.$%(0#1233&$4(,$5#6-7#$-6(
( #$%&'()*(+),-',-.(
(((((83."9(!(
! /0'12-34'(5266$78(
6+4#4$%&74+$+84$%&6+9*,#:*+#&
;0*$<=">+& 9':2'.-(*)7(;7)<).$&(
$2! )2!
"()&)-%! "*&-,-!
=)2,>3,?(;73,13<&'.(
Payroll
)$2! +)7<)7$-'(@$&2'.(((
"-)&$)%! Equipment
Safety Margin A<'7$-3),.((
Marketing
;2%&313-8(
$-2!
"(*#&$$+!
!"#$%?&@ABCDEFB& =3,$,1'((
!!!!!! ! B'4'&)<6',-(
&&&&&83."9(:&
!
( !"#$%&'()*+,*,&-.&/*$0&1&!20**&/*$0& C<<',>30(C(
&
&
3"045"+&
C<<',>30(D(
"-++&+++!
"#$%&'($! !""#$%&'()(
"#-+&+++!
C<<',>30(B((
"#)'&*++!
"#'#&%*,!
"#++&+++! E)7F.(+3-'>((
"(-+&+++!
./01!)! ./01!'! ./01!(!
!
!"!