With Trend-Tracing Triggers, you can create Potions based on historical data and predictive analytics. Go beyond what just happened; automate business actions based on what is currently happening or what is forecast to happen in the future.

1. Introducing
Trend-Tracing Triggers
Beyond what happened,
Decision-Making based
on what is going to happen.
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2. Only Netvibes offers Decision-Making Dashboards.
1. Aggregate all relevant content and data in one place.
Unique: Personal Corpus, AutoSave, Shared Libraries.
2. Analyze numbers in their social context.
Unique: MisoData, Hierarchical Dashboarding.
3. Automate your decision-making.
Unique: PushMail, Potions (DoT), Trend Tracing
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3. How Tracing Trends works
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4. Classic automation
triggers when a condition
is just met
t=0
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Condition Actions

5. Classic automation
triggers when a condition
is just met
Condition
t=0
Actions
Trend Tracing automation
triggers when a condition is
following a pattern in history
Condition
t=0
Actions
t=-1t=-2
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6. Trend Tracing opens to Operational Business
Decision-making
1. Leadership change
2. Radar movement
3. Awareness evolution
4. Achievement over time
5. Milestone forecasting
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7. Change in leadership. Won or lost. Know either way.
React in no time when your brand, your competitors, a new trend,
influencer, source… is in or out of the Top 10
Trend Tracing benefits:
1. Leadership change
2. Radar movement
3. Awareness evolution
4. Achievement over time
5. Milestone forecasting Tesla is no longer in the
Fuel-efficient Top10
Porsche just took the Top
spot in Fuel-efficiency
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8. Watch and react to movements within your social radar.
Analyze brand sentiment, know when competitors enter the radar, and
compare media channels for Ad and PR campaigns.
Porsche enters above
the 5th spot in the Fuel-
efficient Top10
PR effort. Watching
Porsche’s Top 10
sources of positive
content. 3 pubs in
particular.
Trend Tracing benefits:
1. Leadership change
2. Radar movement
3. Awareness evolution
4. Achievement over time
5. Milestone forecasting
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9. Tesla’s negative
mentions are trending
upward for the past 5
days
You can’t ignore upward or downward trends.
Stay on top of trends to take advantage of opportunities or
mitigate damage to your brand or business.
PR effort: Quality crisis
is down trending for the
past 2 weeks
Trend Tracing benefits:
1. Leadership change
2. Radar movement
3. Awareness evolution
4. Achievement over time
5. Milestone forecasting
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10. Robust achievements are over a period of time.
Winning a battle is nice, but winning the war is what matters.
Achievements are measured over a period of time. Don’t miss them.
In positive mentions,
Samsung is above
Apple for the
past 6 hours
Sales actuals are above
plan by at least 100
vehicles for the
past 2 months
Trend Tracing benefits:
1. Leadership change
2. Radar movement
3. Awareness evolution
4. Achievement over time
5. Milestone forecasting
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2 months

11. Monitor milestones with comparative, predictive analytics.
Watch key milestones with intersecting charts and value forecasting that
help you predict trends and plan for contingencies.
Positive mentions on
Samsung intersects
those of Apple
Tomorrow’s Facebook
mentions may reach
daily goal of 1000
Trend Tracing benefits:
1. Leadership change
2. Radar movement
3. Awareness evolution
4. Achievement over time
5. Milestone forecasting
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12. Ready?
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