ICMA-CONFERNCE-BUDAPEST-PRESENTATION-FRANK-SCHULTHEISS
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International Classified Media Association Conference Budapest 2009
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ICMA-CONFERNCE-BUDAPEST-PRESENTATION-FRANK-SCHULTHEISS
- 1. Folie 1 Frank Schultheiss ICMA Conference Budapest 2009
- 2. Folie 2 Frank Schultheiss ICMA Conference Budapest 2009 The Key Question do you want to be a shaper…or do you want to be shaped? You can make a lot of money either way. But you have to understand the rules of the game in order to succeed.
- 3. Folie 3 Frank Schultheiss ICMA Conference Budapest 2009 Clients: Shaping Brands
- 4. Folie 4 Frank Schultheiss ICMA Conference Budapest 2009 Agenda Who we are user driven changes Engaging Strategies The message is…
- 5. Folie 5 Frank Schultheiss ICMA Conference Budapest 2009 What we do
- 6. Folie 6 Frank Schultheiss ICMA Conference Budapest 2009 What we do
- 7. Folie 7 Frank Schultheiss ICMA Conference Budapest 2009 What we do
- 8. Folie 8 Frank Schultheiss ICMA Conference Budapest 2009 What we do
- 9. Folie 9 Frank Schultheiss ICMA Conference Budapest 2009 What we do
- 10. Folie 10 Frank Schultheiss ICMA Conference Budapest 2009 Who we are Live Shopping • One day, one deal • Every midday we launch an event: one sale that lives until it sells out, or the next midday (e.g. Woot.com)
- 11. Folie 11 Frank Schultheiss ICMA Conference Budapest 2009 Who we are Live Shopping • One day, one deal • Every midday we launch an event: one sale that lives until it sells out, or the next midday (e.g. Woot.com)
- 12. Folie 12 Frank Schultheiss ICMA Conference Budapest 2009 What we do Live Shopping • One day, one deal • Every midday we launch an event: one sale that lives until it sells out, or the next midday (e.g. Woot.com)
- 13. Folie 13 Frank Schultheiss ICMA Conference Budapest 2009 Who we are
- 14. Folie 14 Frank Schultheiss ICMA Conference Budapest 2009 What we do Shopping Club • Exclusive product bundles • Access only with invitation (e.g. ventee-priovee)
- 15. Folie 15 Frank Schultheiss ICMA Conference Budapest 2009 Pet food & equipment in Europe • Market size: 17 billons • Market share online: 1 %
- 16. Folie 16 Frank Schultheiss ICMA Conference Budapest 2009 What we do
- 17. Folie 17 Frank Schultheiss ICMA Conference Budapest 2009 What we do
- 18. Folie 18 Frank Schultheiss ICMA Conference Budapest 2009 What we do
- 19. Folie 19 Frank Schultheiss ICMA Conference Budapest 2009 What we do seller buyer Puppy Package Profile transfer: patented process
- 20. Folie 20 Frank Schultheiss ICMA Conference Budapest 2009 Who we are
- 21. Folie 21 Frank Schultheiss ICMA Conference Budapest 2009 Who we are
- 22. Folie 22 Frank Schultheiss ICMA Conference Budapest 2009 Who we are
- 23. Folie 23 Frank Schultheiss ICMA Conference Budapest 2009 Who we are
- 24. Folie 24 Frank Schultheiss ICMA Conference Budapest 2009 Who we are
- 25. Folie 25 Frank Schultheiss ICMA Conference Budapest 2009 The Market
- 26. Folie 26 Frank Schultheiss ICMA Conference Budapest 2009 The Market
- 27. Folie 27 Frank Schultheiss ICMA Conference Budapest 2009 The Market
- 28. Folie 28 Frank Schultheiss ICMA Conference Budapest 2009 The Market
- 29. Folie 29 Frank Schultheiss ICMA Conference Budapest 2009 Agenda Who we are user driven changes Engaging Strategies The message is…
- 30. Folie 30 Frank Schultheiss ICMA Conference Budapest 2009 Change? media change technology change
- 31. Folie 31 Frank Schultheiss ICMA Conference Budapest 2009 Change? Communication change
- 32. Folie 32 Frank Schultheiss ICMA Conference Budapest 2009
- 33. Folie 33 Frank Schultheiss ICMA Conference Budapest 2009
- 34. Folie 34 Frank Schultheiss ICMA Conference Budapest 2009
- 35. Folie 35 Frank Schultheiss ICMA Conference Budapest 2009 Change?
- 36. Folie 36 Frank Schultheiss ICMA Conference Budapest 2009 Change? Engagement to the point.
- 37. Folie 37 Frank Schultheiss ICMA Conference Budapest 2009 Change? Social Media Marketing Social Network Marketing Engagement Web 2.0 Community Marketing Groundswell
- 38. Folie 38 Frank Schultheiss ICMA Conference Budapest 2009 Agenda Who we are user driven changes Engaging Strategies The message is… user driven commerce
- 39. Folie 39 Frank Schultheiss ICMA Conference Budapest 2009 Engagement? Case Net-A-Porter.com: designer fashion shop, 134 MIO $ revenues und 16 MIO $ pretax profits
- 40. Folie 40 Frank Schultheiss ICMA Conference Budapest 2009
- 41. Folie 41 Frank Schultheiss ICMA Conference Budapest 2009
- 42. Folie 42 Frank Schultheiss ICMA Conference Budapest 2009 Engagement? Case Net-A-Porter.com: designer fashion shop, 134 MIO $ revenues und 16 MIO $ pretax profits Fashion magazine as Engagement Plattform continuous value source: relevant content Interaction solutions anytime – independent and on top of the buying process
- 43. Folie 43 Frank Schultheiss ICMA Conference Budapest 2009 Engagement Advertising? Push Advertising Message Display Demand Creation Branding Image Pull Value Source Integration Interactive On demand Service user-drivencompany-driven Classic vs. Engagement
- 44. Folie 44 Frank Schultheiss ICMA Conference Budapest 2009 VRM – Vendor Relationship Management
- 45. Folie 45 Frank Schultheiss ICMA Conference Budapest 2009 VRM – Vendor Relationship Management
- 46. Folie 46 Frank Schultheiss ICMA Conference Budapest 2009 VRM – Vendor Relationship Management The idea is that there is much more money to be made, in helping demand find and drive supply, than in helping supply find and drive demand. The idea is that there is much more money to be made, in helping demand find and drive supply, than in helping supply find and drive demand.
- 47. Folie 47 Frank Schultheiss ICMA Conference Budapest 2009 Identity Commons The purpose of Identity Commons is to support, facilitate, and promote the creation of an open identity layer for the Internet -- one that maximizes control, convenience, and privacy for the individual while encouraging the development of healthy, interoperable communities. Powered by VRM Project
- 48. Folie 48 Frank Schultheiss ICMA Conference Budapest 2009 Agenda Who we are user driven changes Engaging Strategies The message is…
- 49. Folie 49 Frank Schultheiss ICMA Conference Budapest 2009 The Message is... The communities are already out there: Engage your customers!